NRF | Voice of Retail

The National Retail Federation is the world’s largest retail trade association.

Every day, we passionately stand up for the people, policies and ideas that help retail succeed.

NRF 2024: From wild inspiration to beautiful creation

January 16
New York, NY

Join us for a keynote session featuring Drew Barrymore and Made By Gather CEO Shae Hong where they will talk product innovation and accessible design at NRF 2024: Retail’s Big Show.

Learn more

NRF launches the Center for Retail & Consumer Insights

This Center is the NRF’s hub for data-driven insights into the modern retail industry and the consumers who drive it.

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Retail advocacy

Loss Prevention

Fight Retail Crime Day 2023 makes a big impact

NRF President and CEO Matthew Shay speaking at Fight Retail Crime Day

Retail community and policy leaders unite to combat organized retail crime.

On the Hill

NRF in Washington: Advocacy update October 2023

Even with a divisive Congress, there remain opportunities to advance key policy priorities.

On the Hill

Put Main Street over Wall Street

Your local merchants are fed up with unfair swipe fees

Excessive swipe fees hurt small businesses. It’s time to pass the Credit Card Competition Act.

Retail Safety and Security Tools

National Retail Security Survey 2023

Man installing security camera on wall outside

Retail crime, violence and theft continue to impact the retail industry at unprecedented levels.

Latest from NRF

Retail Sales

A new future for retail sales data

The CNBC/NRF Retail Monitor measures the monthly and annual change in U.S. retail sales.

Retail Sales

December CNBC/NRF Retail Monitor Numbers Show Retailers Had Strong Holiday Season

Retail sales grew in December, completing a strong holiday season.

Monthly Economic Review

Monthly Economic Review: January 2024

2023 was not a smooth run but consumers showed resiliency.

Retail Gets Real Podcast

AI and beyond: Retail trends to watch in 2024

Individual using their cell phone while shopping.

Retail Gets Real episode 331: NRF’s Susan Reda on AI, the metaverse and Gen Alpha.

Monthly Economic Review

2023 Spending Growth ‘Not Necessarily Sustainable’ in 2024

Consumers spent more than expected amid high inflation and interest rates in 2023, but growth should slow in 2024.

NRF Foundation Names Dublin City Schools 2024 RISE Up Partner of the Year

NRF Foundation Names Dublin City Schools 2024 RISE Up Partner of the Year.

Retail Technology

How the metaverse is driving the next generation of retail workforce

An individual sampling new technology at Retail's Big Show.

See how tech can help employee engagement, training and retention at Meta’s activation in the Innovation Lab.

Connected Commerce

7 retail industry predictions for 2024

AI’s influence continues, consumers demand sustainable actions, and the customer experience remains important.

Retail Gets Real Podcast

A preview of NRF 2024: Retail’s Big Show

Retail Gets Real episode 330: NRF gets ready for the biggest event of the year.

Retail Technology

7 ways foodservice technologies are redefining tomorrow’s retail experience

Innovations to optimize operations and streamline the customer experience.

NRF Foundation Names Top Teams for 2024 University Challenge

NRF Foundation Names Top Teams for 2024 University Challenge.

NRF Center for Retail Sustainability

NRF launches Center for Retail Sustainability

The Center supports retailers’ commitments to create net positive environmental, social and community benefits.

NRF Blog

7 retail industry predictions for 2024

Artificial intelligence’s influence continues to grow, consumers demand sustainable actions, and the customer experience remains more important than ever.

NRF releases retail principles for AI

The Principles for the Use of Artificial Intelligence in the Retail Sector supports the industry’s artificial intelligence governance. Developed through its Center for Digital Risk & Innovation, the principles encourage effective governance of AI.

Read the press release

NRF Foundation's The List 2024

The NRF Foundation announced that Mecca Mitchell, senior vice president of leadership and organizational development, diversity, equity and inclusion, and community impact for Burlington Stores, is on The List of People Shaping Retail’s Future 2024.