two girls are looking at their holiday gifts during the holiday season

2019 Holiday season

Consumers plan to spend 4 percent more this year

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. 

Join us in New York City

NRF 2020 Vision: Retail’s Big Show

January 11 - 14, 2020 

Retailers, register for the full conference by Nov. 15 and save $200.

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Matt Shay on Fox Business
Strong holiday season ahead

Video: NRF President and CEO Matthew Shay points to positive trends in the market that could contribute to holiday spending on Fox Business News.


We stand up for the industry

We advocate for retail through strong representation, year-round education and impactful storytelling. Addressing complex policy issues like tariffs, data security and sales tax fairness, we speak out for retail with a clear and authentic voice like no one else can.

Learn how we champion the people and policies that fuel success for retailers.

A year later, tariffs’ challenge to supply chains is only greater
NRF CEO Matthew Shay on how retail supply chains have been disrupted by the trade war.
Buildings making up the Skyline - Shenzhen, China

Retail Gets Real podcast

Retail Gets Real Podcast
NRF’s weekly podcast features unfiltered, insightful conversations with the industry’s most interesting people.
More episodes
How Showfields redefines the store experience
Showfields storefront in New York
Retail Gets Real episode 144: Learn about one man’s mission to create the most interesting store in the world.
Read more
How Hawthorne sells men’s personal care to a “clueless” consumer
Hawthorne men's personal care model
Retail Gets Real episode 143: How Hawthorne is making high-end men’s personal care more accessible for the average guy.
Read more
How tariffs are impacting retailers
aerial view of a port tracker
Retail Gets Real episode 142: PwC’s trade expert on how trade policy is impacting retailers.
Read more
The scientific method of fashion
Ministry of Supply model wearing Mercury jacket
Retail Gets Real episode 141: How Ministry of Supply is reengineering workwear for performance.
Read more
The state of the economy heading into the holidays
Family holiday shopping in the snow
Retail Gets Real episode 140: Amid economic and geopolitical uncertainties, consumer confidence remains high.
Read more
Mother and child shopping for groceries choosing fruit
Keeping up with Gen Z

Young consumers hold significant buying power and the retail industry has a laser focus on them. In the latest Consumer View report, NRF surveyed parents of Gen Z — born 1995 and later — and 87 percent of respondents say their children influence at least some aspect of their purchases, either for household items or for themselves.


From the blog

Stories around retail industry insights, trends and transformation.
More stories
Checking in with Gen Z
Mother and child look at coat in a store
3 new things we’ve learned about their buying power and influence in family shopping.
Read more
Halloween shopping trends: Then and now
dog in superhero costume
A decade of change around costumes, pets and Instagram.
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7 startups compete for spotlight at Tech Trends event
Audience at an event listening to speaker
Brain of the Store AI platform takes top prize.
Read more
How Lilly Pulitzer used its 60th anniversary to build loyalty
Lilly Pulitzer CEO Michelle Kelly speaking on stage at NRF NXT
Three ways Lilly Pulitzer leveraged a big anniversary to connect with old and new customers in a meaningful way.
Read more
3 tips from Drybar for making customers feel like VIPs
Yellow Drybar hair brushes
Steal-worthy tactics for building customer loyalty from CMO Sarah Hoffmann.
Read more

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