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NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. 

Impact of China tariffs

Video: NRF President and CEO Matthew Shay joined Politico Chief Economic Correspondent Ben White on MSNBC to discuss how tariffs are having a measurable impact on American workers, consumers and businesses.

We stand up for the industry

We advocate for retail through strong representation, year-round education and impactful storytelling. Addressing complex policy issues like tariffs, data security and sales tax fairness, we speak out for retail with a clear and authentic voice like no one else can.

Learn how we champion the people and policies that fuel success for retailers.

Lee Peterson of WD Partners recording NRF podcast
The store of the future

With WD Partners’ Lee Peterson

Retail Gets Real episode 135: To truly meet customers’ needs, retailers need to reorganize around them. Stream below.

Latest on Retail Gets Real podcast

How True Value Hardware continues to innovate
NRF podcast recording with Sue Smolenski of True Value Hardware
Retail Gets Real episode 134: DVP Sue Smolenski on how the hardware wholesaler creates value.
Getting personalization right
GfK reps recording Retail Gets Real podcast
Retail Gets Real episode 133: Research firm GfK's insights on the most consumer-friendly tactics for personalization.
How retailers can prepare for the workforce of the future
Two employees at BJ's walking and smiling
Retail Gets Real episode 132: Carrie Duarte from PwC’s Workforce of the Future.
How Lilly Pulitzer stays fresh for a new generation
Michelle Kelly recording a podcast
Retail Gets Real episode 131: A conversation with Lilly Pulitzer President Michelle Kelly.
3 elements for creating extraordinary retail experiences
Harvard's Jeffrey Rayport delivering opening remarks at NRF NXT
Retail Gets Real episode 130: Harvard retail expert Jeffrey Rayport discusses a winning combination for retail success.
Tips for future-proofing today’s retail
ordering food at a McDonald's self-service kiosk
Retail Gets Real episode 129: An expert’s view of what lies ahead for retail and how we can adapt and evolve.

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Hear from Walmart’s Marc Lore

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Retail store growth continues

For every retailer closing stores, five are opening stores.

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Personalization at scale

5 keys to delivering tailored experiences 

Learn more about consumers’ needs, desires and concerns about targeting and personalization.