National Retail Federation

Winter holiday shopping.

Thanksgiving holiday weekend shopping

An estimated 197 million shoppers shopped during the five-day span from Thanksgiving through Cyber Monday.

The National Retail Federation is the world’s largest retail trade association.

Every day, we passionately stand up for the people, policies and ideas that help retail succeed.

Holiday shopping

National Retail Federation President and CEO Matthew Shay discusses the holiday shopping season, state of the consumer and more on CNBC.

Matthew Shay on CNBC.
 
Retail sales bounced back in October

CNBC/NRF Retail Monitor powered by Affinity Solutions shows strong retail sales gains in October after a slow September.

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Retail's BIG Show.
 
Retail's Big Show

Leaders from Walmart, Michael's and New Balance Athletics Inc. will take the stage at NRF 2025: Retail's Big Show. Join us Jan. 12-14 and hear firsthand insights on strategy and innovation. 

Cotton harvester
 
Paris Retail Week
 
Retail’s Big Show expands to Europe

The National Retail Federation and Comexposium announced that the Paris Retail Week annual conference and exhibition is being rebranded beginning in 2025 to NRF 2025: Retail’s Big Show Europe.
 

NRF Center for Retail Insights
 
NRF Retail Monitor Plus

The NRF Retail Monitor Plus is NRF’s latest offering from the Center for Retail & Consumer Insights, leveraging innovative and powerful new purchase data to help guide and inform our members through the ever-changing retail landscape. 

The Visionary 2025

NRF names American fashion designer Tommy Hilfiger as the Visionary 2025. 

The NRF Foundation 2025 Visionary Tommy Hilfiger.
Aldi
 
Economy
 
Focus on advancing growth amid discussions on tax reform

Despite a slowdown in GDP growth from 3.4% in Q4 2023 to 1.4% in Q1 2024, the economy continues to show signs of stability, writes NRF President and CEO Matthew Shay. 

 
Retail Circularity: An Action Guide for Retailers

NRF and Deloitte collaborated to develop a guide that provides an industry-wide perspective on emerging circular business models.

 
circular economy icons
 
small business displaying USA flag
 
Retail supports more than 1 in 4 American jobs

Explore the new report, The Economic Contribution of the U.S. Retail Industry, compiled by PwC, to see a view of the retail industry by the numbers, including employment, number of retail establishments, labor income and impact on GDP across the country and in your state. 

 
Individuals working in retail.
 

Latest from NRF

Learn the truth about the Credit Card Competition Act
 
Shopper paying with a credit card.
Every time a card is swiped, a Wall Street bank profits off small businesses and consumers.
Read more
Poshmark’s new take on secondhand retail
 
A woman live shopping.
Retail Gets Real episode370: Poshmark’s Chief Marketing Officer Steven Tristan Young on the rise of secondhand shopping.
Read more
How Butterball builds Thanksgiving traditions with customers
 
A family enjoying Thanksgiving with a turkey.
Retail Gets Real episode 369: EVP of Sales and Marketing Al Jansen on archiving customer's holiday stories.
Read more
NRF Foundation Announces Top Five Finalists for Next Generation Scholarship
 
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The NRF Foundation has announced the five undergraduate finalists of the NRF Foundation Next Generation Scholarship.
Read more
How IKEA innovates in sustainability and customer experience
 
Javier Quiñones, CEO and chief sustainability officer at IKEA U.S., cutting a banner.
Retail Gets Real episode 368: IKEA's Javier Quiñones on staying ahead in sustainability.
Read more
CNBC/NRF Retail Monitor Shows Strong Retail Sales Gains in October After a Slow September
 
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Retail sales bounced back strongly in October as the economy remained in good shape.
Read more
Monthly Economic Review: November 2024
 
A woman shops in grocery store
Economic growth continues to point to a successful holiday season despite mixed signals.
Read more
Estimated Impacts of Proposed Tariffs on Imports
 
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This report examines how former President Donald Trump’s tariff proposals would impact six consumer products categories.
Read more
How Kraft Heinz deploys omnichannel strategies
 
Kraft Heinz products including ketchup, cream cheese and mac & cheese.
Retail Gets Real episode 367: Chief Omnichannel Sales and Asian Emerging Markets Officer Cory Onell on shopping today.
Read more
NRF Foundation Announces The College of the Florida Keys as RISE Up Partner of the Year
 
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The NRF Foundation announced The College of the Florida Keys as the 2025 RISE Up Partner of the Year.
Read more
How to fight back against organized retail crime
 
Retail security
Retail Gets Real episode 366: Representative Glenn Ivey and JCPenney's Angela Hofmann talk about ORC.
Read more
4 ways to vote retail this November
 
People voting
Get informed, get involved and elect legislators who support a thriving retail industry.
Read more
Retail security
 
How to fight back against organized retail crime

Representative Glenn Ivey and JCPenney's Angela Hofmann talk organized retail crime and how to combat it.

Ken’s Krew coaches
 
Ken’s Krew utilizes the NRF Foundation RISE Up program to help people secure employment

Melissa Tkacs-Soli, Connecticut vocational coordinator for Ken’s Krew, has helped over 50 people receive their RISE Up certificate, utilizing the RISE Up program in the nonprofit’s training courses.

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