Person wearing gloves and mask delivers groceries

Operation Open Doors

Guidance for safely reopening stores

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. Learn more about us.

Latest news
NRF issues statement on incidents at retail stores

President and CEO Matthew Shay on incidents involving retail stores across the country following recent protests:

"There is a real problem and divide in this country that we share the responsibility to address. It requires leadership in the municipal, state and federal levels of government, in our schools, our places of worship, our businesses and our homes, so we can work together — honestly, transparently and inclusively — to find solutions."

Hal Lawton, Tractor Supply
Retail Leadership Series

Hal Lawton, President and CEO, Tractor Supply

June 11 | 11 a.m. ET 

open to all

Join NRF President and CEO Matthew Shaw for a candid conversation with Lawton about leading retail through times of crisis. 

3 ways consumers will celebrate dads this year
While fewer expect to take their dads out this Father's Day, they’re making it up in other ways.
Father and baby at home
Coronavirus Resource Center
COVID-19 Resources for Retailers

Daily updates, resources and information for retailers on the ongoing coronavirus response.


We stand up for the industry

We advocate for retail through strong representation, year-round education and impactful storytelling. Addressing complex policy issues like tariffs, data security and sales tax fairness, we speak out for retail with a clear and authentic voice like no one else can.

Learn how we champion the people and policies that fuel success for retailers.

Rothy’s leads business collaboration for COVID-19 relief

Retail Gets Real podcast episode 172: Rothy's Saskia van Gendt on how Rothy’s is leading the Open Innovation Coalition, a business collaboration to support COVID-19 relief.

Sketch of prototype of mask from Rothy's
Retail employee at warehouse store pulling shopping cart
Job opportunities from coronavirus demand

These companies have announced plans to hire workers, collectively representing more than a million opportunities since the crisis began.

NRF Foundation offers free course for retail job seekers
Retailers are seeking to hire more than 1 million employees amid the coronavirus crisis. The NRF Foundation's introductory online RISE Up course is now free to those looking to get hired.
A supermarket clerk rings up groceries wearing gloves and a mask
Through the retail lens: Social marketing and retail

Pinterest's Jeremy King talks COVID-19’s impact on consumer sentiment and social media marketing.

Jeremy King headshot

Stories around retail industry insights, trends and transformation.
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A future look at the fashion industry
Woman looks at rack of clothing
The coronavirus has financially threatened many fashion brands, but some find creative ways to adapt.
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How food shopping might change after the pandemic
Selection of meals available from Veestra
Shopper habits could change permanently.
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Retailers help consumers celebrate life’s milestones — virtually
Wedding couple with bouquet of white roses
Retailers offer promotions around commencements-to-go and digital weddings.
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Retail design in a post-pandemic world
Clothing boutique
Keeping employees and shoppers safe and comfortable.
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ButcherBox’s head of procurement focuses on product first
Assorted ButcherBox products
Mike Billings previously spent 25 years at BJ’s Wholesale.
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Through the retail lens: Cyber vulnerability
Woman at laptop holding credit card
Sherri Davidoff explores data breaches, scams and lures.
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Nebraska Crossings explores the next phase of retail
Worker cleans handrails at Nebraska Crossings
The mall reworked procedures to keep employees and customers safe.
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Walmart employee at fulfillment center
Retailers hiring during COVID-19

Crucial merchants like grocery chains, discount and drug stores are in need of additional staff and have expanded opportunities for employment — creating an economic opportunity for displaced workers and those seeking jobs in a time of uncertainty.


Retail Gets Real Podcast
NRF’s weekly podcast features unfiltered, insightful conversations with the industry’s most interesting people.
More episodes
Rothy’s leads business collaboration for COVID-19 relief
Sketch of prototype of mask from Rothy's
Retail Gets Real episode 172: How Rothy’s is leading business collaboration for COVID-19 relief
Read more
How KiwiCo activity boxes became a lifeline for parents
Kids play with KiwiCo products
Retail Gets Real episode 171: CEO and founder Sandra Oh Lin on how KiwiCo went from garage startup to ecommerce success.
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Food52 grows community during the pandemic
Amanda Hesser and Merrill Stubbs of Food52
Retail Gets Real episode 170: How a human approach to cooking and home creates fans that become customers.
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Community first: Spotlight on retail innovation in the pandemic
Face mask carrying box
Retail Gets Real episode 169: Retailers are innovating to accommodate.
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How the health crisis has changed consumer behavior
Blurred photo of frozen foods aisle in grocery store
Retail Gets Real episode 168: From delivery to new essentials, NRF's Katherine Cullen shares the latest consumer data.
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