Marketing Executives Council

The NRF Marketing Executives Council is a committee for retail advertising and marketing executives that provides unique networking opportunities and educational programming.

Council Chair:  Dave Finnegan, Orvis Company

Vice Chair: Sarah Hoffmann, CMO, Jenny Craig

The NRF Marketing Executives Council serves as the primary advertising and marketing voice for the retail industry. The council is open to any NRF retail member CMO or an organization’s most senior marketing position. A diverse group from great brands serve on the current council. 

A dedicated NRF Connect channel has been created for the NRF Marketing Executives Council.

Log in to NRF Connect

If you have any issues logging in or any questions about NRF Connect, please email us at

For more information, please contact Jill Dvorak or Mary Kita.