Jennifer Overstreet

Director, Digital Content
Jen Overstreet, Director, Digital Content

Jennifer Overstreet is the director of digital content at the National Retail Federation. In this role, she manages the content strategy, editorial direction and publication of content across NRF’s digital platforms, including NRF.com, the NRF blog and NRF’s podcast, Retail Gets Real.

Prior to joining NRF in 2011, Jennifer was a business writer at Perceptive Software, now Lexmark Enterprise Software, where she developed content marketing programs and managed a quarterly magazine.

Jennifer holds degrees in English and journalism with an emphasis in strategic communications from the University of Kansas. She continues to cheer for the Jayhawks with her husband and daughter from their home in Virginia.

Authored by Overstreet

Behind the scenes of Macy's Thanksgiving Day Parade
 
Macy's Thanksgiving Day Parade Singing Christmas Tree float
Retail Gets Real episode 145: How Macy’s brings the 95-year-old annual tradition to life.
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How Showfields redefines the store experience
 
Showfields storefront in New York
Retail Gets Real episode 144: Learn about one man’s mission to create the most interesting store in the world.
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How Hawthorne sells men’s personal care to a “clueless” consumer
 
Hawthorne men's personal care model
Retail Gets Real episode 143: How Hawthorne is making high-end men’s personal care more accessible for the average guy.
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How tariffs are impacting retailers
 
aerial view of a port tracker
Retail Gets Real episode 142: PwC’s trade expert on how trade policy is impacting retailers.
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The scientific method of fashion
 
Ministry of Supply model wearing Mercury jacket
Retail Gets Real episode 141: How Ministry of Supply is reengineering workwear for performance.
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The state of the economy heading into the holidays
 
Family holiday shopping in the snow
Retail Gets Real episode 140: Amid economic and geopolitical uncertainties, consumer confidence remains high.
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Designing the store for a digital-first consumer
 
Healy Cypher of Zivelo recording Retail Gets Real podcast
Retail Gets Real episode 139: ZIVELO’s Healey Cypher discusses the do’s and don’ts of a technology-enabled store.
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How Take Care creates an oasis for wellness
 
Take Care store in Washington D.C.
Retail Gets Real episode 138: How one small business creates a space people want to linger in.
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Drybar CMO Sarah Hoffmann on experiential retail
 
Drybar's Sarah Hoffmann at NRF podcast recording
Retail Gets Real episode 136: How Drybar acts like a BFF inside and outside the salon.
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The store of the future with WD Partners’ Lee Peterson
 
Lee Peterson of WD Partners recording NRF podcast
Retail Gets Real episode 135: To truly meet customers’ needs, retailers need to reorganize around them.
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Zulily’s Brian Doherty: Creating unique experiences
 
Zulily's Brian Doherty recording NRF podcast
Retail Gets Real episode 137: Zulily’s personalized approach and the thrill of the find.
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Data privacy and the customer experience
 
inserting a chip card to pay for groceries
Retail Gets Real episode 127: How retailers must build a relationship based on trust when it comes to customer data.
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