Jennifer Overstreet

Director, Digital Content
Jen Overstreet, Director, Digital Content

Jennifer Overstreet is the director of digital content at the National Retail Federation. In this role, she manages the content strategy, editorial direction and publication of content across NRF’s digital platforms, including NRF.com, the NRF blog and NRF’s podcast, Retail Gets Real.

Prior to joining NRF in 2011, Jennifer was a business writer at Perceptive Software, now Lexmark Enterprise Software, where she developed content marketing programs and managed a quarterly magazine.

Jennifer holds degrees in English and journalism with an emphasis in strategic communications from the University of Kansas. She continues to cheer for the Jayhawks with her husband and daughter from their home in Virginia.

Authored by Jennifer Overstreet

Data privacy and the customer experience
 
inserting a chip card to pay for groceries
Retail Gets Real episode 127: How retailers must build a relationship based on trust when it comes to customer data.
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Data privacy and the customer experience
 
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Retail Gets Real episode 127: PwC’s US Cybersecurity and Privacy Leader Sean Joyce on transparency in consumer data use.
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Tips for building a data-driven culture
 
Employees at Zulily offices
Emerging tech brings more than just engineers together at Zulily.
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How KiwiCo’s growth is fueled by kids’ creativity
 
KiwiCo's Sandra Oh Lin records podcast
Retail Gets Real episode 125: CEO and Founder Sandra Oh Lin on KiwiCo’s journey from garage startup to growing brand.
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Retail is Main Street
 
Mainstreet of US town lined with shops
A look at the local entrepreneurs serving communities across the country.
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How tech is evolving the customer experience at HSN, QVC and Zulily
 
Shopping for shoes on a tablet with coffee in hand
Retail Gets Real episode 112: Qurate Retail Group CIO on the impact of AI and voice.
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