Jennifer Overstreet

Sr. Director, Content Strategy
Jen Overstreet, Senior Director

Jennifer Overstreet is senior director, content strategy at the National Retail Federation. In this role, she oversees strategy, planning, execution, promotion and optimization of content on all NRF channels including NRF’s website, podcast and social platforms.

Prior to joining NRF in 2011, Overstreet was a business writer at Perceptive Software, now Lexmark Enterprise Software, where she developed content marketing programs and managed a quarterly magazine.

Overstreet holds bachelor’s degrees in English and journalism with an emphasis in strategic communications from the University of Kansas. She continues to cheer for the Jayhawks with her husband and daughters from their home in Virginia.

Authored by Overstreet

Inflation and the state of retail with NRF President and CEO Matthew Shay
 
Matt Shay shakes hands with President Joe Biden at a White House bill signin
Retail Gets Real episode 274: What's ahead as a resilient industry responds to inflationary pressure.
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5 leaders shaping retail’s future
 
Microphone with sound waves
Retail Gets Real episode 261: Conversations with NRF Foundation honorees.
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Rhone CEO on why physical retail is key to growth
 
Rhone
Retail Gets Real episode 249: CEO and co-founder Nate Checketts on direct-to-consumer and the importance of stores.
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The impact of inflation on retail
 
Inflation prices
Retail Gets Real episode 259: NRF’s head of research describes what’s driving up prices and where we go from here.
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Inside Walmart’s climate and sustainability strategy
 
Walmart
Retail Gets Real 258: How the company integrates sustainability into the business strategy.
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Inside Saks OFF 5TH's digital strategy
 
woman looks at her phone on the street
Retail Gets Real episode 255: Creating a thrilling off-price luxury experience beyond the store.
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Nextdoor CEO Sarah Friar on connecting with neighbors
 
Coffee food truck with staff
Retail Gets Real episode 177: Sarah Friar, CEO of Nextdoor, discusses how businesses can tap into local communities.
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How social values are impacting consumer behavior
 
Man wearing a mask in crowd of protesters
Retail Gets Real episode 176: GfK's Rachel Bonsignore shares how customers respond to companies that take a stand.
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Checking the consumer pulse during the pandemic
 
Online shopping cybersecurity
Retail Gets Real episode 174: IBM's Karl Haller on what to expect of consumers going forward.
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How Crate and Barrel is adapting to new customer needs
 
Crate and Barrel
Retail Gets Real episode 173: CEO Neela Montgomery talks Crate and Barrel’s strategy during the pandemic and long term.
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How KiwiCo activity boxes became a lifeline for parents
 
Kids play with KiwiCo products
Retail Gets Real episode 171: CEO and founder Sandra Oh Lin on how KiwiCo went from garage startup to ecommerce success.
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Food52 grows community during the pandemic
 
Amanda Hesser and Merrill Stubbs of Food52
Retail Gets Real episode 170: How a human approach to cooking and home creates fans that become customers.
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