Jennifer Overstreet

Director, Digital Content
Jen Overstreet, Director, Digital Content

Jennifer Overstreet is the director of digital content at the National Retail Federation. In this role, she manages the content strategy, editorial direction and publication of content across NRF’s digital platforms, including NRF.com, the NRF blog and NRF’s podcast, Retail Gets Real.

Prior to joining NRF in 2011, Jennifer was a business writer at Perceptive Software, now Lexmark Enterprise Software, where she developed content marketing programs and managed a quarterly magazine.

Jennifer holds degrees in English and journalism with an emphasis in strategic communications from the University of Kansas. She continues to cheer for the Jayhawks with her husband and daughter from their home in Virginia.

Authored by Overstreet

How social values are impacting consumer behavior
 
Man wearing a mask in crowd of protesters
Retail Gets Real episode 176: GfK's Rachel Bonsignore shares how customers respond to companies that take a stand.
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Checking the consumer pulse during the pandemic
 
Online shopping cybersecurity
Retail Gets Real episode 174: IBM's Karl Haller on what to expect of consumers going forward.
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How Crate and Barrel is adapting to new customer needs
 
Crate and Barrel
Retail Gets Real episode 173: CEO Neela Montgomery talks Crate and Barrel’s strategy during the pandemic and long term.
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How KiwiCo activity boxes became a lifeline for parents
 
Kids play with KiwiCo products
Retail Gets Real episode 171: CEO and founder Sandra Oh Lin on how KiwiCo went from garage startup to ecommerce success.
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Food52 grows community during the pandemic
 
Amanda Hesser and Merrill Stubbs of Food52
Retail Gets Real episode 170: How a human approach to cooking and home creates fans that become customers.
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How the health crisis has changed consumer behavior
 
Blurred photo of frozen foods aisle in grocery store
Retail Gets Real episode 168: From delivery to new essentials, NRF's Katherine Cullen shares the latest consumer data.
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Inside innovation at LEGO
 
Interior of LEGO flagship store in Amsterdam
Retail Gets Real episode 167: Martin Urrutia, head of global retail innovation at LEGO, on creating fun experiences.
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Jo Malone on passion, resilience and creativity
 
Jo Malone recording RGR at NRF 2019
Retail Gets Real episode 164: Jo Malone, founder of Jo Loves, on what entrepreneurs need to be successful.
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How Pinterest aids in shopping and discovery
 
Sarah Rand, Amy Vener and Kris Stewart record a podcast
Retail Gets Real episode 163: Amy Vener, the head of retail strategy at Pinterest, on Pinterest's value for retail.
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How Cotopaxi creates superfans through sustainability
 
Two hikers wearing Cotopaxi gear
Retail Gets Real episode 162: Manifesting mission through products and business practices.
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Ensuring retail jobs are good jobs
 
Zeynep Ton, MIT Sloan School of Management with Ellen Davis
Retail Gets Real episode 161: Author Zeynep Ton on how to follow the playbook of some of the best retail companies.
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How Sephora evolves the in-store experience
 
Photo of Sephora store interactive display
Retail Gets Real episode 160: Alison Hahn, Sephora’s SVP of Merchandising for Color and Fragrance, talks disruption.
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