Jennifer Overstreet

Director, Digital Content
Jen Overstreet, Director, Digital Content

Jennifer Overstreet is the director of digital content at the National Retail Federation. In this role, she manages the content strategy, editorial direction and publication of content across NRF’s digital platforms, including NRF.com, the NRF blog and NRF’s podcast, Retail Gets Real.

Prior to joining NRF in 2011, Jennifer was a business writer at Perceptive Software, now Lexmark Enterprise Software, where she developed content marketing programs and managed a quarterly magazine.

Jennifer holds degrees in English and journalism with an emphasis in strategic communications from the University of Kansas. She continues to cheer for the Jayhawks with her husband and daughter from their home in Virginia.

Authored by Overstreet

Drybar CMO Sarah Hoffmann on experiential retail
 
Drybar's Sarah Hoffmann at NRF podcast recording
Retail Gets Real episode 136: How Drybar acts like a BFF inside and outside the salon.
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The store of the future with WD Partners’ Lee Peterson
 
Lee Peterson of WD Partners recording NRF podcast
Retail Gets Real episode 135: To truly meet customers’ needs, retailers need to reorganize around them.
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Data privacy and the customer experience
 
inserting a chip card to pay for groceries
Retail Gets Real episode 127: How retailers must build a relationship based on trust when it comes to customer data.
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Tips for building a data-driven culture
 
Employees at Zulily offices
Emerging tech brings more than just engineers together at Zulily.
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How KiwiCo’s growth is fueled by kids’ creativity
 
KiwiCo's Sandra Oh Lin records podcast
Retail Gets Real episode 125: CEO and Founder Sandra Oh Lin on KiwiCo’s journey from garage startup to growing brand.
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Retail is Main Street
 
Mainstreet of US town lined with shops
A look at the local entrepreneurs serving communities across the country.
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How tech is evolving the customer experience at HSN, QVC and Zulily
 
Shopping for shoes on a tablet with coffee in hand
Retail Gets Real episode 112: Qurate Retail Group CIO on the impact of AI and voice.
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5 women making a major impact in retail
 
Co-founders Lisa Bradley and Cameron Cruse of R.Riveter
Women are driving the evolution of retail in every aspect.
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How purpose powers community at Brandless
 
Brandless CEO Tina Sharkey on stage at NRF 2019
CEO Tina Sharkey outlines 3 steps to building a community that cares.
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Nordstrom sets the standard for customer experience. Again and again.
 
Customer and fashion store assistant choosing a suit
Episode 108 of Retail Gets Real: Why innovating in the retail space isn’t necessarily about being disruptive.
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The very near future of AI and automation in retail
 
boxes are shown on a conveyor belt
Episode 103 of Retail Gets Real: Insights from IBM and NRF’s groundbreaking global study on AI and automation.
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Walmart’s CTO on digital transformation
 
Walmart's Jeremy King at NRF 2019: Retail's Big Show
Episode 102 of Retail Gets Real: How Walmart is integrating technology into its supply chain and distribution processes.
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