Jennifer Overstreet

Director, Digital Content
Jen Overstreet, Director, Digital Content

Jennifer Overstreet is the director of digital content at the National Retail Federation. In this role, she manages the content strategy, editorial direction and publication of content across NRF’s digital platforms, including NRF.com, the NRF blog and NRF’s podcast, Retail Gets Real.

Prior to joining NRF in 2011, Jennifer was a business writer at Perceptive Software, now Lexmark Enterprise Software, where she developed content marketing programs and managed a quarterly magazine.

Jennifer holds degrees in English and journalism with an emphasis in strategic communications from the University of Kansas. She continues to cheer for the Jayhawks with her husband and daughter from their home in Virginia.

Authored by Overstreet

How Pinterest aids in shopping and discovery
 
Sarah Rand, Amy Vener and Kris Stewart record a podcast
Retail Gets Real episode 163: Amy Vener, the head of retail strategy at Pinterest, on Pinterest's value for retail.
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How Cotopaxi creates superfans through sustainability
 
Two hikers wearing Cotopaxi gear
Retail Gets Real episode 162: Manifesting mission through products and business practices.
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Ensuring retail jobs are good jobs
 
Zeynep Ton, MIT Sloan School of Management with Ellen Davis
Retail Gets Real episode 161: Author Zeynep Ton on how to follow the playbook of some of the best retail companies.
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How Sephora evolves the in-store experience
 
Photo of Sephora store interactive display
Retail Gets Real episode 160: Alison Hahn, Sephora’s SVP of Merchandising for Color and Fragrance, talks disruption.
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How data drives decisions at TechStyle
 
Laura Joukovski, TechStyle, records a podcast
Retail Gets Real episode 158: Laura Joukovski, president of global fashion brands, on the brand’s unique approach.
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Understanding the future consumer
 
Kris Stewart, Andrea Bell and Jen Overstreet recording a podcast
Retail Gets Real episode 159: Andrea Bell, Head of Insight for WGSN, on emerging consumer trends.
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NRF Innovation Lab highlights and the future of AI in retail
 
NRF Innovation Lab at NRF 2020
Retail Gets Real episode 157: Inside the NRF Innovation Lab with Forrester’s Sucharita Kodali and the founder of Pathr.
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How to retain and recruit talent in a tight labor market
 
Experts from Indeed record a podcast with NRF
Retail Gets Real episode 156: Experts from top job search site Indeed on the state of retail employment and hiring.
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International retail trends to watch in 2020
 
Kate Ancketill, GDR Creative Intelligence, records podcast
Retail Gets Real episode 155: How technology is shaping retail and consumers internationally.
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Le Tote CEO on retail’s evolution
 
Rakesh Tondon of Le Tote records a podcast
Retail Gets Real episode 154: Go inside the strategy guiding Le Tote.
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UncommonGoods: Creating unique and sustainable retail
 
Interior of UncommonGoods office in Brooklyn
Retail Gets Real episode 153: How Dave Bolotsky created a visionary business guided by his values.
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Rent the Runway CEO on how transparency builds customer loyalty
 
Jennifer Hyman of Rent the Runway at NRF 2020
Video: CEO Jennifer Hyman shares insight into supply chain challenges and the impact on customer relationships.
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