Jennifer Overstreet

Director, Digital Content
Jen Overstreet, Director, Digital Content

Jennifer Overstreet is the director of digital content at the National Retail Federation. In this role, she manages the content strategy, editorial direction and publication of content across NRF’s digital platforms, including NRF.com, the NRF blog and NRF’s podcast, Retail Gets Real.

Prior to joining NRF in 2011, Jennifer was a business writer at Perceptive Software, now Lexmark Enterprise Software, where she developed content marketing programs and managed a quarterly magazine.

Jennifer holds degrees in English and journalism with an emphasis in strategic communications from the University of Kansas. She continues to cheer for the Jayhawks with her husband and daughter from their home in Virginia.

Authored by Overstreet

UncommonGoods: Creating unique and sustainable retail
 
Interior of UncommonGoods office in Brooklyn
Retail Gets Real episode 153: How Dave Bolotsky created a visionary business guided by his values.
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Rent the Runway CEO on how transparency builds customer loyalty
 
Jennifer Hyman of Rent the Runway at NRF 2020
Video: CEO Jennifer Hyman shares insight into supply chain challenges and the impact on customer relationships.
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Inside Walmart’s Intelligent Retail Lab
 
Interior of Walmart IRL
Retail Gets Real episode 152: CEO Mike Hanrahan shares what they're learning about AI in retail.
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NRF 2020 Vision: Retail’s Big Show Preview
 
Conference attendees walk past banners at New York's Javits Center
Retail Gets Real episode 151: A sneak peek at the industry's biggest event.
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The state of retail heading into 2020
 
Women in grocery store
Retail Gets Real episode 150: Where we've been and where we're going.
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Microsoft's Shelley Bransten on the future of retail
 
Shelley Bransten, Microsoft, Headshot
What retailers should be thinking about in 2020 and beyond.
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The best Retail Gets Real podcast episodes of 2019
 
NRF's Bill Thorne records a podcast with Michelle Kelly
Retail Gets Real episode 149: Highlights from a year of remarkable podcast interviews.
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Holiday 2019 starts strong
 
Woman window shops during holidays
Retail Gets Real episode 148: A look at how consumers are shopping so far this season.
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2020 retail industry trend predictions
 
2020 predictions for the retail industry
Retail Gets Real episode 147: The trends retailers need to know about before 2020
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How retailers are giving back this holiday season
 
Child donates gift at gift drive
Harnessing the spirit of the season to help the community
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Holiday shopping outlook for 2019
 
Two men shop during the holiday season
Retail Gets Real episode 146: NRF’s holiday shopping survey results
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Behind the scenes of Macy's Thanksgiving Day Parade
 
Macy's Thanksgiving Day Parade Singing Christmas Tree float
Retail Gets Real episode 145: How Macy’s brings the 95-year-old annual tradition to life.
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