Paul Kriebs is senior director of marketing for the National Retail Federation. In this role, he is responsible for the brand development, marketing strategy, messaging and campaign execution for all NRF conferences, including Retail’s Big Show, NRF PROTECT and NRF Nexus.
Kriebs has been with the NRF marketing department since 2010 and has over 20 years’ experience in all aspects of association marketing. Prior to NRF, he worked for Marketing General Incorporated, an agency specializing in association and nonprofit membership marketing.
Kriebs is originally from Easton, Pa., but now lives in Alexandria, Va., with his wife and two daughters.