Paul Kriebs

Paul Kriebs is vice president of marketing for shows and programs at the National Retail Federation. In this role, he leads brand development, marketing strategy, audience growth and campaign execution for NRF’s conferences, research products and organizational lead generation efforts. He oversees marketing for NRF’s global portfolio of events, including Retail’s Big Show NYC, Retail’s Big Show APAC, Retail’s Big Show Europe, NRF PROTECT and others. 

Kriebs has been with the NRF marketing department since 2010 and has over 20 years’ experience in all aspects of association marketing. Prior to NRF, he worked for Marketing General Incorporated, an agency specializing in association and nonprofit membership marketing. 

Kriebs is originally from Easton, Pa., but now lives in Alexandria, Va., with his wife and two daughters.