Paul Kriebs is senior director of brand marketing for the National Retail Federation. In this role, Kriebs is responsible for the brand development and strategic messaging for all NRF conferences, including NRF’s annual conference, Shop.org, NRF PROTECT and NRFtech.
Kriebs has been with the NRF marketing department since 2010. Prior to NRF, he worked for Marketing General Incorporated, an agency specializing in association and nonprofit membership marketing.
Kriebs is originally from Easton, Pa., but now lives in the Del Ray neighborhood of Alexandria, Va. He is an obsessive collector of vinyl and a true retail advocate, working part-time for Crooked Beat Records, an independent record store that has been operating in the DC metro area for more 20 years.