NRF Staff

Samantha LaManna

Senior Manager, Special Projects & Corporate Engagement

Samantha LaManna

Samantha LaManna is the senior manager of corporate engagement and special projects at the NRF Foundation. In this role, she is responsible for executing strategic corporate outreach efforts and cultivating relationships with prospective and existing donors and supporters for the NRF Foundation Honors, campus programs, Emerging Retail Leaders Summit, Talent Acquisition Group and the Foundation Board of Directors. She also manages event logistics and execution of sponsor deliverables for sponsorships and fundraising events. 

Prior to joining NRF, LaManna worked at Nordstrom in visual merchandising for seven years. She earned her Bachelor of Science in Apparel and Textiles from the University of Alabama and Master of Science in Merchandising from Framingham State University. She currently resides in Northern Virginia. In her spare time, LaManna enjoys reading, traveling and crafting.