Susan Newman

Susan Newman is senior vice president of event strategy at the National Retail Federation and a member of NRF’s executive team, where she helps shape and advance the organization’s strategic mission through high-impact events that convene the global retail industry. 

As head of events, Newman leads NRF’s flagship event portfolio, serves as a spokesperson on event strategy and industry trends and has built Retail’s Big Show into one of the world’s most influential retail gatherings. Under her leadership, NRF’s events have earned more than 35 industry awards from Trade Show Executive and Tradeshow News Network. 

Newman has also played a key role in advancing NRF’s global growth strategy, expanding the organization’s event reach into priority international markets and strengthening its position as a convening force for the worldwide retail community. 

Newman joined NRF as vice president of conferences in 2003 and brings more than 35 years of trade show and event experience. She has been recognized as Show Manager of the Year by The Expo Group and featured on the cover of Trade Show Executive magazine, and the team she leads was honored with Trade Show Executive’s prestigious Rock Star Award for innovation and leadership in the trade show industry.