Susan Reda is vice president of education strategy at the National Retail Federation, responsible for curating session content and lining up speakers for various NRF conferences and events. Reda is also editor of STORES Media, NRF’s official publishing division. In this role, she develops content for the magazine and additional STORES properties. With a passion for all things related to retail, Reda researches and writes multiple stories per issue, exploring the big-picture ideas, issues and innovations bubbling up in the industry.
Reda’s earliest work with NRF was as a freelance writer for STORES magazine. Over time she became an associate editor, and then senior editor before assuming her current role. With years of experience researching and reporting on retail, Reda has written about topics ranging from digital trends and CIO priorities to organized retail crime and big data.
Before joining NRF, Reda was an associate editor at Apparel Merchandising magazine, where she covered the women’s apparel beat, including juniors, swimwear and intimate apparel. She began her career as a writer for Hosiery & Underwear magazine.
A Long Island native and resident, Reda holds a B.S. in journalism from St. John’s University.