Tami Sakell is senior director of exhibit sales and sponsorship at the National Retail Federation. In this role, she is responsible for NRF’s annual convention, NRF PROTECT, NRFtech, NRF NXT, cyber sponsorships and regional dinners.
Under Sakell’s leadership, event sales have grown substantially, contributing to NRF winning several awards from the Trade Show News Network (TSNN) including TSNN’s Top 200 and the TSNN Top 50 Fastest-growing Trade Shows.
Sakell joined NRF in 2004 as manager of membership. Prior to joining NRF, she worked for technology companies including Worldpay and Verisign. She currently resides in northern Virginia.