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Today’s retail world includes hundreds of stakeholders, influencers and suppliers, creating a diverse and growing value chain. NRF 2026: Retail’s Big Show, Jan. 11-13, 2026, in New York City, is the industry’s best resource to stay informed and ahead of where your consumers are going. You’ll find the latest trends and tech, expert and peer insights, product demos and hands-on workshops — all in one place.
Make sure you don’t miss the good stuff — both individual and team registration are open now!
All-Access passes provide access to all Keynotes, Featured sessions (including the new AI Stage for retailers), Exhibitor Big Ideas and opportunities to meet speakers, as well as the Opening Party, Donut Dunks and Retail’s Big Concert featuring Joe Jonas. It also provides exclusive access to a pre-event webinar with tips on improving your Big Show experience.
Expo Passes provide access to the Expo during regular Expo hours, including Exhibitor Big Ideas sessions, the NRF Innovators Showcase, the Startup Hub, the Foodservice Innovation Zone and the Opening Party, where we’ll celebrate the start of Mardi Gras season.
Find out what’s fueling The Next Now from industry leaders highlighting trends and strategies straight from the field. At NRF 2026, you’ll find top-notch sessions designed to help you elevate the customer experience; adapt business operations to drive efficiency; consider business model agility; recruit, retain and develop next-level talent; and understand the innovation and technology driving it all.
Retail leaders know how to roll with the punches and have a winning strategy for what’s next. You’ll gain insights from some of the world’s biggest brands on stage at NRF 2026: Retail’s Big Show, including Fran Horowitz, CEO of Abercrombie & Fitch; Carhartt CEO Linda Hubbard; Marc Metrick, CEO of Saks Global; Michael Rubin, founder and CEO of Fanatics; and Ulta Beauty CEO Kecia Steelman.
Everything you need now — and next — is right here. In three insanely productive days, you’ll make meaningful connections with peers, solution providers and partners. The Expo at Retail’s Big Show is where you’ll find all the technologies and solutions you’ve been looking for — and many you’ve never heard of.
Additional experiences at NRF 2026 include the Vendors in Partnership Awards, What’s in Store for Retail Media Networks, happy hours on the Expo floor, tours of some of New York’s more innovative retail spaces and more.
Plus, NRF 2026 pass holders have access to NRF Rev, our newest event that takes a deep dive into the future of returns, reverse logistics and circular retail — taking place Jan. 11-12 at the nearby Sheraton Times Square.
Stay informed. Stay ahead. Register now for NRF 2026: Retail’s Big Show, Jan. 11-13, 2026, in New York City.
