Connected Commerce

woman uses device in furniture store

Connected Commerce

Learn how successful companies and retail leaders approach customer experience, explore new trends, best practices and more through blog posts, videos, research and more. 

Trunk Club stylist helping fit a jacket on customer
 
Report: Decoding the personalization paradox

5 keys to delivering tailored experiences at scale

New research from NRF and research firm GfK reveals three major societal trends that are driving the desire for personalization and how brands can leverage those trends to optimize their marketing strategy and tactics.

 
NRF On Demand
Exclusive to NRF members, NRF On Demand brings you and your team the latest content from NRF conferences and events. Learn key trends, takeaways, best practices and more from retail leaders and visionaries.
 
Tina Sharkey, CEO and Co-Founder, Brandless speaks at NRF 2019
 

Get involved

The Digital Council is a collaborative, networking group of digital leaders focused on the e-commerce, mobile and innovation functions in retail. These senior level experts from NRF member companies represent the breadth and diversity of the retail industry and give their time and knowledge to help advance their organizations, careers and the industry overall. 

Learn more

More on this topic

 
Best Buy
Giving leaders room to grow
Retail Gets Real episode 209: Best Buy’s commitment to equal representation across the company.
Read more
 
Subscription service
Digital startups mark 10 years in business
How Dollar Shave Club, Stitch Fix, HelloFresh, Chewy, Poshmark and The RealReal have evolved over a decade in business.
Read more
 
hella cocktail co
Hella Cocktail Co. leans into values to grow
Retail Gets Real episode 208: Co-founder and CEO Jomaree Pinkard on meeting customers where they are.
Read more
 
Unsun spf
Making sun care inclusive for all
Unsun Cosmetics founder Katonya Breaux’s journey began with education.
Read more
 
Couple
How COVID-19 is changing Valentine’s Day this year
Retail Gets Real episode 206: Consumers keep celebrations close to home.
Read more