Connected Commerce

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Connected Commerce

Learn how successful companies and retail leaders approach customer experience, explore new trends, best practices and more through blog posts, videos, research and more. 

Trunk Club stylist helping fit a jacket on customer
 
Report: Decoding the personalization paradox

5 keys to delivering tailored experiences at scale

New research from NRF and research firm GfK reveals three major societal trends that are driving the desire for personalization and how brands can leverage those trends to optimize their marketing strategy and tactics.

 
NRF On Demand
Exclusive to NRF members, NRF On Demand brings you and your team the latest content from NRF conferences and events. Learn key trends, takeaways, best practices and more from retail leaders and visionaries.
 
Tina Sharkey, CEO and Co-Founder, Brandless speaks at NRF 2019
 

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The Digital Council is a collaborative, networking group of digital leaders focused on the e-commerce, mobile and innovation functions in retail. These senior level experts from NRF member companies represent the breadth and diversity of the retail industry and give their time and knowledge to help advance their organizations, careers and the industry overall. 

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From the blog

 
Michelle Kelly recording a podcast
How Lilly Pulitzer stays fresh for a new generation
Retail Gets Real episode 131: A conversation with Lilly Pulitzer President Michelle Kelly.
 
three women with their legs up show off their shoes from DSW
How DSW stepped up its loyalty program
At NRF NXT, DSW executives shared the keys to a successful loyalty program relaunch.
Read more
 
Harvard's Jeffrey Rayport delivering opening remarks at NRF NXT
3 elements for creating extraordinary retail experiences
Retail Gets Real episode 130: Harvard retail expert Jeffrey Rayport discusses a winning combination for retail success.
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Mario Moreno, Head of Marketing, H&M USA
3 tips from H&M for turning influencers into ambassadors
H&M found the right influencers, built relationships and created personalized activation plans for the H&M League.
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girls are walking with shopping bags outside
Customer centricity: Easy to talk about, hard to implement
3 keys to closing the gap between the theory and the reality of putting the customer first.
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