Learn how successful companies and retail leaders approach customer experience, explore new trends, best practices and more through blog posts, videos, research and more.
5 keys to delivering tailored experiences at scale
New research from NRF and research firm GfK reveals three major societal trends that are driving the desire for personalization and how brands can leverage those trends to optimize their marketing strategy and tactics.
The Digital Council is a collaborative, networking group of digital leaders focused on the e-commerce, mobile and innovation functions in retail. These senior level experts from NRF member companies represent the breadth and diversity of the retail industry and give their time and knowledge to help advance their organizations, careers and the industry overall.