Connected Commerce

woman uses device in furniture store

Connected Commerce

Learn how successful companies and retail leaders approach customer experience, explore new trends, best practices and more through blog posts, videos, research and more. 

Trunk Club stylist helping fit a jacket on customer
 
Report: Decoding the personalization paradox

5 keys to delivering tailored experiences at scale

New research from NRF and research firm GfK reveals three major societal trends that are driving the desire for personalization and how brands can leverage those trends to optimize their marketing strategy and tactics.

 
NRF On Demand
Exclusive to NRF members, NRF On Demand brings you and your team the latest content from NRF conferences and events. Learn key trends, takeaways, best practices and more from retail leaders and visionaries.
 
Tina Sharkey, CEO and Co-Founder, Brandless speaks at NRF 2019
 

Get involved

The Digital Council is a collaborative, networking group of digital leaders focused on the e-commerce, mobile and innovation functions in retail. These senior level experts from NRF member companies represent the breadth and diversity of the retail industry and give their time and knowledge to help advance their organizations, careers and the industry overall. 

Learn more

From the blog

 
Lee Peterson of WD Partners recording NRF podcast
The store of the future with WD Partners’ Lee Peterson
Retail Gets Real episode 135: To truly meet customers’ needs, retailers need to reorganize around them.
 
An event taking place at the Neighborhood Goods store
Meet the tech startups driving change in retail
Ashley Stewart’s James Rhee on bringing retail and technology together.
Read more
 
NRF podcast recording with Sue Smolenski of True Value Hardware
How True Value Hardware continues to innovate
Retail Gets Real episode 134: DVP Sue Smolenski on how the hardware wholesaler creates value.
Read more
 
Yellow Drybar hair brushes
3 tips from Drybar for making customers feel like VIPs
Steal-worthy tactics for building customer loyalty from CMO Sarah Hoffmann.
Read more
 
Michelle Kelly recording a podcast
How Lilly Pulitzer stays fresh for a new generation
Retail Gets Real episode 131: A conversation with Lilly Pulitzer President Michelle Kelly.
Read more