Connected Commerce

woman uses device in furniture store

Connected Commerce

Learn how successful companies and retail leaders approach customer experience, explore new trends, best practices and more through blog posts, videos, research and more. 

Trunk Club stylist helping fit a jacket on customer
 
Report: Decoding the personalization paradox

5 keys to delivering tailored experiences at scale

New research from NRF and research firm GfK reveals three major societal trends that are driving the desire for personalization and how brands can leverage those trends to optimize their marketing strategy and tactics.

 
NRF On Demand
Exclusive to NRF members, NRF On Demand brings you and your team the latest content from NRF conferences and events. Learn key trends, takeaways, best practices and more from retail leaders and visionaries.
 
Tina Sharkey, CEO and Co-Founder, Brandless speaks at NRF 2019
 

Get involved

The Digital Council is a collaborative, networking group of digital leaders focused on the e-commerce, mobile and innovation functions in retail. These senior level experts from NRF member companies represent the breadth and diversity of the retail industry and give their time and knowledge to help advance their organizations, careers and the industry overall. 

Learn more

More on this topic

 
Woman wearing ThirdLove products
How ThirdLove revolutionized the bra market
Retail Gets Real episode 310: Co-founder and CEO Heidi Zak on creating an inclusive brand.
Read more
 
Men's Wearhouse store.
Tailored Brands focuses on tech to attract a new generation of men’s clothing buyers
Chief Technology Officer Scott Vifquain on initiatives like digital wedding planners, AR mirrors and more.
Read more
 
Sam's Club warehouse exterior
Sam’s Club Chief Merchant on leading through times of accelerated change
Retail Gets Real episode 309: Megan Crozier talks about what it means to be a ‘member-obsessed’ brand.
Read more
 
Symbol representing greenwashing and greenmuting.
How retailers can avoid greenwashing and greenmuting
Keep consumer sustainability messaging straightforward and accurate.
Read more
 
Store open sign
Store closing announcements jump as discretionary spending slows
2023 is shaping up to be a tougher year for retailers.
Read more