Customer Engagement

 
three women with their legs up show off their shoes from DSW
How DSW stepped up its loyalty program
At NRF NXT, DSW executives shared the keys to a successful loyalty program relaunch.
 
Mario Moreno, Head of Marketing, H&M USA
3 tips from H&M for turning influencers into ambassadors
H&M found the right influencers, built relationships and created personalized activation plans for the H&M League.
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girls are walking with shopping bags outside
Customer centricity: Easy to talk about, hard to implement
3 keys to closing the gap between the theory and the reality of putting the customer first.
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