NRF has been conducting its annual Back-to-School and Back-to-College surveys since 2003 with Prosper Insights & Analytics to see how American families will shop for clothing, supplies and other items for the next school year.
Uncertain families gear up for at-home learning. More laptops and computer accessories drive spending.
- Parents with children in elementary school through high school say they plan to spend an average $789.49 per family, topping the previous record of $696.70 they said they would spend last year.
- Spending is expected to total $33.9 billion, up from $26.2 billion last year and breaking the record of $30.3 billion set in 2012.
August survey: Back-to-school shopping update: Halfway done but more to do
- July survey: Back-to-school and college spending to reach $82.8 billion
- August consumer survey: Back-to-Class shopping continues as school begins
- Slideshow: Top trends for 2018 back-to-school and college shopping
- Spotlight: Hispanic back-to-school shoppers
- Podcast: How Gen Z shapes back-to-school shopping
- July consumer survey: Back-to-school and back-to-college spending to reach $83.6 billion
- August consumer survey: More parents holding off on back-to-school shopping
- Slideshow: Back-to-school and back-to-college
- Infographic: Back-to-class with NRF
- Article: Class is in session — 3 lessons for retailers this back-to-school season
- July consumer survey: Back-to-school and college spending to reach $75.8 billion
- August consumer survey: Families aren’t finished with back-to-school shopping
- Article and SlideShare: A look at 2016’s top trends
- Infographic: A closer look at back-to-school shopping