Back to School

NRF has been conducting its annual back-to-school and back-to-college surveys since 2003 with Prosper Insights & Analytics to see how American families will shop for clothing, supplies and other items for the next school year. Check out the resources below for a deep dive into the 2023 back-to-class season.

Early back-to-class shopping in 2024

Summer might just be getting underway, but for some consumers, it’s never too early to be planning their back-to-class shopping.

Back-to-Class Data Center

Take a deep dive into the NRF Back-to-Class Data Center to learn more about school shopping consumer trends.

back to school

Historical highlights










More consumer trends

Mother’s Day 2024 is all about the classics
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How shoppers are planning to spend on Easter 2024
Springing into the holiday with consumer shopping trends.
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How consumers plan to celebrate St. Patrick’s Day 2024
With 62% of Americans planning to celebrate, record spending is on tap.
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2024 Valentine’s Day consumer trends
3 ways lovers, friends and in-betweens are celebrating their favorite people — and pets — this year.
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Valentine’s Day Spending on Significant Others to Reach New Record, NRF Survey Shows
Total spending on significant others for the holiday expected to reach a record $14.2 billion, according to NRF.
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Checking in on 2023 winter holiday shopping trends
Retail Gets Real episode 329: NRF’s VP of Industry and Consumer Insights Katherine Cullen on holiday shopping trends.
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