Back to School

NRF has been conducting its annual back-to-school and back-to-college surveys since 2003 with Prosper Insights & Analytics to see how American families will shop for clothing, supplies and other items for the next school year. Check out the resources below for a deep dive into the 2023 back-to-class season.

Back to school
Back-to-school spending trends in 2023

Consumers of all ages prep for a school year. In 2023, shoppers planned to spend at record levels for the back-to-class season. Read our blog post to get a glimpse into the 2023 back-to-class shopping.

A backpack and school supplies.
Back-to-school spending reached $41.5 billion

Consumers were expected to spend record amounts for both back-to-school and back-to-college shopping in 2023. Back-to-school spending was expected to reach an unparalleled $41.5 billion, up from $36.9 billion in 2022 and the previous high of $37.1 billion in 2021. Back-to-college spending was expected to hit $94 billion, about $20 billion more than 2022’s record. Watch the webinar.


Slideshow: View the slides above for data on spending and shopping plans for the back-to-school season.

Watch the webinar


Slideshow: Click through the interactive slideshow for insights from NRF and GfK on generational and back-to-class trends.

Student spending in 2023

Check out back-to-school vs. back-to-college spending habits of consumers for the back-to-class season.

Back-to-Class Data Center

Take a deep dive into the NRF Back-to-Class Data Center to learn more about school shopping consumer trends.

back to school

Historical highlights









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