Back to School

NRF has been conducting its annual back-to-school and back-to-college surveys since 2003 with Prosper Insights & Analytics to see how American families will shop for clothing, supplies and other items for the next school year. Check out the resources below for a deep dive into the 2022 back-to-class season.

Back-to-school trends to know

Spending on essentials remains strong, plus other insights on how inflation is shaping consumers’ shopping plans.

Back to school
 
woman shopping
 
2022 Retail overview

From consumer behavior to year-over-year inflation and shopping habits, the NRF dives deeper into the state of retail and its future.

2022 Back-to-school trends

Hear from NRF’s VP of Research Mark Mathews and Senior Director for Industry and Consumer Insights Katherine Cullen as they discuss expectations for the back-to-school season. Learn more in the webinar slides.

Back to school
 
Families prioritize back-to-school spending amidst inflation

As inflation continues to rise, one-third of consumers (38%) said they are cutting back in other spending areas to cover the cost of items for the upcoming school year.

Gearing up to go back to class in 2022

Expecting higher prices, consumers are changing their shopping behavior. Read more below for a look at the ways back-to-school and back-to-college shoppers are navigating higher prices as students gear up for the upcoming school year.

girl standing outside with a backpack and school books in her hands
 
 
Back-to-Class Data Center

Take a deep dive into the NRF Back-to-Class Data Center to learn more about school shopping consumer trends.

 
back to school
 

Historical highlights

2021

2020

2019

2018

2017

2016

2015

More consumer trends

Record 196.7 Million Consumers Shop Over Thanksgiving Weekend
 
The total number of shoppers grew by nearly 17 million from 2021.
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6 small businesses on the importance of shopping local this holiday season
 
Small Business Saturday is an opportunity to build relationships that last all year long.
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What to expect from consumer spending this holiday season
 
A look at NRF’s holiday sales forecast and how inflation is impacting consumer behavior.
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Celebrating the spooky season with Party City
 
Retail Gets Real episode 287: Merchandising VP and “Halloween queen” Odette Welling on preparing for Halloween.
Read more
3 ways Generation Z is celebrating Halloween this year
 
Younger consumers have more plans than any other group.
Read more
6 things to know about the 2022 holiday shopping season
 
Consumer trends, retailers’ plans and more.
Read more