Back to School

NRF has been conducting its annual back-to-school and back-to-college surveys since 2003 with Prosper Insights & Analytics to see how American families will shop for clothing, supplies and other items for the next school year. Check out the resources below for a deep dive into the 2023 back-to-class season.

Back to school
Back-to-school spending trends in 2023

The first day of class is only days or weeks away for many, and consumers of all ages are still prepping for the school year. We already know consumers are planning to spend at record levels this back-to-class season, but as the season comes to a close, how are people finishing up their preparations for the start of classes? Read our blog post to get a glimpse into the back-to-class shopping home stretch.

A backpack and school supplies.
Back-to-school spending to reach $41.5 billion

Consumers are expected to spend record amounts for both back-to-school and back-to-college shopping this year. Back-to-school spending is expected to reach an unparalleled $41.5 billion, up from $36.9 billion last year and the previous high of $37.1 billion in 2021. Back-to-college spending is expected to hit $94 billion, about $20 billion more than last year’s record. Watch the webinar.


Slideshow: View the slides above for data on spending and shopping plans for the back-to-school season.

Watch the webinar


Slideshow: Click through the interactive slideshow for insights from NRF and GfK on generational and back-to-class trends.

Student spending in 2023

Check out back-to-school vs. back-to-college spending habits of consumers this season.

Back-to-Class Data Center

Take a deep dive into the NRF Back-to-Class Data Center to learn more about school shopping consumer trends.

back to school

Historical highlights









More consumer trends

A look at what’s left for back-to-class shopping
Why consumers are taking the time to find the best value on the items they need.
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Back-to-school takes a serious twist at Barnes & Noble College stores
President Jonathan Shar discusses how to connect with Gen Z shoppers.
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Retail Sales Rose Sharply in July
Retail sales reversed a downward trend in July as Prime Day and promotions by other brands prompted increased shopping.
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Generation Alpha is already impacting back-to-class shopping
Retail Gets Real Episode 313: GfK’s Rachel Bonsignore on what’s driving back-to-school shopping this season.
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Retail Sales Grew Again in June
Retail sales continued to rise in June even as employment grew more slowly, NRF said.
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