NRF Joins PACT AI as Founding Member to Build Trust in the AI Economy

WASHINGTON – The National Retail Federation announced that it is a founding member of the newly established Partnership for Assurance, Credibility, and Trust on AI (PACT AI), a coalition dedicated to building the shared infrastructure and standards that the AI economy needs to earn and sustain public trust.

As AI redefines how NRF serves its members and retailers serve consumers, NRF is committed to responsible deployment of this technology. With AI models advancing and new capabilities emerging, PACT AI helps build the trust and accountability needed to ensure confidence in AI keeps up with rapid innovation while providing deployers a voice in the policy-making process.

“Retailers are at the forefront of adopting AI to better serve their customers, support their employees and strengthen their businesses,” NRF Vice President of AI and Technology Policy Caroline Reppert said. “This partnership will give NRF members a meaningful voice in the development of standards and best practices that help businesses deploy AI responsibly and at scale.”

No single company or organization can achieve this alone. Together, coalition members are beginning foundational work required to build a trusted ecosystem by building common-sense policies.

“Retailers have always put their customers at the center of how they innovate, and AI is creating new opportunities to make those experiences even better,” PACT AI Executive Director Bri Treece said. “AI assurance helps ensure those technologies work as intended and deliver for the customers and employees who rely on them. By bringing NRF and the retail industry into this work, we can help build an approach to AI assurance that works for retailers of all sizes and the people they serve every day.”

About NRF
The National Retail Federation passionately advocates for the people, brands, policies and ideas that help retail succeed. From its headquarters in Washington, D.C., NRF empowers the industry that powers the economy. Retail is the nation’s largest private-sector employer, contributing $5.3 trillion to annual GDP and supporting more than one in four U.S. jobs — 55 million working Americans. For over a century, NRF has been a voice for every retailer and every retail job, educating, inspiring and communicating the powerful impact retail has on local communities and global economies. nrf.com

About PACT AI
The Partnership for Assurance, Credibility, and Trust on AI (PACT AI) unites enterprises, independent technical experts, AI insurers, and civil society voices to build the infrastructure to verify that the innovative AI systems powering our economy are safe, secure, and working as intended. PACT AI's work centers on three pillars: policy development and advocacy, professionalizing the AI assurance sector, and growing the AI assurance market.

For more information, including a full list of members and how to join, visit www.pactai.org.