“Known for her leading roles on the silver screen, Tracee Ellis Ross is also a trailblazer in the beauty industry, embracing both authenticity and inclusivity.”
WASHINGTON – Award-winning actress, producer and Pattern Beauty founder and CEO Tracee Ellis Ross will deliver a keynote address on Jan. 13 at NRF 2025: Retail’s Big Show. Ross will discuss how she created a multimillion-dollar global brand that celebrates the worthiness of Black beauty and the importance of representation and inclusivity in the beauty industry.
“Known for her leading roles on the silver screen, Tracee Ellis Ross is also a trailblazer in the beauty industry, embracing both authenticity and inclusivity,” NRF President and CEO Matthew Shay said. “We look forward to hearing her insights on her journey from Hollywood to entrepreneurship at Retail’s Big Show.”
Ross is best known for her performances in Girlfriends, Reed Between the Lines and her role in Black-ish, for which she received a Golden Globe Award. She founded Pattern Beauty in 2019 with a promise to embrace, love and support the community it serves. Pattern Beauty encourages self-expression by promoting confidence in all natural hair types.
In addition to Ross, several industry leaders are scheduled to speak at NRF 2025, including The Goldman Sachs Group Inc. Chairman and CEO David Solomon, Target CEO Brian Cornell, Shopify President Harley Finkelstein, Walmart U.S. President and CEO John Furner, New Balance Athletics Inc. President and CEO Joe Preston, IKEA U.S. CEO and Chief Sustainability Officer Javier Quiñones and others.
The annual convention will take place in New York City from Jan. 12-14 and is expected to draw together more than 5,000 brands and 40,000 attendees from nearly 100 countries.
Complimentary registration is available to editorial members of the news media. For more information, visit the NRF 2025: Retail’s Big Show press registration page.
About NRF
The National Retail Federation passionately advocates for the people, brands, policies and ideas that help retail succeed. From its headquarters in Washington, D.C., NRF empowers the industry that powers the economy. Retail is the nation’s largest private-sector employer, contributing $5.3 trillion to annual GDP and supporting more than one in four U.S. jobs — 55 million working Americans. For over a century, NRF has been a voice for every retailer and every retail job, educating, inspiring and communicating the powerful impact retail has on local communities and global economies. nrf.com
