Committees and Councils

NRF Insights Advisory Board

The NRF Insights Advisory Board brings together insights professionals from across top retailers, reflecting the full range of consumer touchpoints and category dynamics defining modern retail. Its mission is to amplify the collective influence of customer insights leaders, advance thought leadership and help find solutions to critical industry challenges. 

A woman presenting to a group.

Meetings

The Insights Advisory Board meets quarterly, including one in-person meeting a year.

Eligibility

NRF is accepting nominations for individuals who are: 

  • Experienced insights professionals with direct oversight of custom research and analytics  

  • Employed / affiliated with a retailer or restaurant that is a current NRF member

  • Willing to participate in quarterly board meetings, including one in-person meeting a year

2026 Board Members


Jennifer Acerra
Otter Collective

Kristin Anderson
Carhartt

Maria Arand
Kroger & 84.51

Nicole Askari
Sephora

Katie Bernstein
Macy's

Kimberly Bikowski
Dicks Sporting Goods

Brian Charlesworth
Sam's Club

Keith Galligano
BJ's Wholesale Club

Stephanie Jawer
Knitwell Group

Melissa Kim
Best Buy

Mark Mathews
NRF

Jill Miller
Lowe's

Challise Nichols
Victoria's Secret

Eva Ouma

Ayanna Sprawka
StitchFix

Jennifer Symes
Gap Inc.

Nell Thomas
Shopify

Alice Yu
Tapestry

Allison Zeller
NRF

Questions?

To learn more about NRF’s Insights Advisory Board or the nomination process contact Allison Zeller.

Not sure about your company membership status? Please contact membershipinfo@nrf.com to learn more.

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NRF research resources

Consumer Insights Studio
Retail WeatherIQ
CNBC/NRF Retail Monitor
Center for Retail & Consumer Insights
NRF Research