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NRF Center for Retail & Consumer Insights

Best-in-class data from NRF trusted partners

The National Retail Federation’s hub for data-driven insights into the modern retail industry and the consumers who drive it.

The NRF Center for Retail & Consumer Insights (CRCI) leverages best-in-class data from trusted partners to generate more comprehensive, granular and timely insights into the mindset and behavior of consumers and the retailers that serve them.

Explore the health of American consumers and the retail industry during NRF’s State of Retail & the Consumer event airing April 2nd. Learn more

Decoding today's retail consumer in 3 charts.

Hear NRF's executive director of research, Mark Mathews, dive deeper into the latest consumer sentiment and spending data.

For more consumer insights register for NRF State of Retail & the Consumer 2025 airing April 2nd.

CNBC/NRF Retail Monitor

The CNBC/NRF Retail Monitor, powered by Affinity Solutions, provides a first look at how retail sales performed last month. View the detailed findings.

Consumer Pulse

Using data from Prosper Insights & Analytics, NRF tracks consumer confidence about the state of the economy and their own person final situations.

This week's weather-driven demand advisory

No other external driver impacts companies as directly, frequently, continuously and meaningfully as changes in the weather. To learn more about Planalytics and weather-driven demand, visit our FAQs page.

NRF members can view the full report.

Introducing Consumer Insights Studio, a new data insights platform for retailers.

The National Retail Federation, Affinity Solutions and Pyxis by Bain & Company, partnered to provide retailers with unparalleled access to consumer spending metrics, market share dynamics, and actionable insights.

Discover more

Retail's Economic Impact

Retail is the nation’s largest private-sector employer, contributing $5.3 trillion to annual GDP and supporting more than one in four U.S. jobs — 55 million working Americans. Explore how retail impacts the U.S. economy and dive into retail stats for each state.

See the data.

State of Retail

The retail industry has been undergoing an enormous transformation, especially during the pandemic as it accelerated digital offerings and adapted quickly to new customer needs. What is the future of retail in a post-pandemic world and beyond?

Learn more.