Center for Retail & Consumer Insights

NRF Center for Retail Insights

NRF Center for Retail & Consumer Insights


The National Retail Federation’s hub for data-driven insights into the modern retail industry and the consumers who drive it.

The NRF Center for Retail & Consumer Insights (CRCI) leverages best-in-class data from trusted partners to generate more comprehensive, granular and timely insights into the mindset and behavior of consumers and the retailers that serve them.

CNBC/NRF Retail Monitor

The CNBC/NRF Retail Monitor, powered by Affinity Solutions, provides a first look at how retail sales performed last month.


Access the latest Retail Monitor data here. 


Retail's economic impact

Retail is the nation’s largest private-sector employer, contributing $5.3 trillion to annual GDP and supporting more than one in four U.S. jobs — 55 million working Americans.  Explore how retail impacts the U.S. economy and dive into retail stats for each state.

See the data.


Consumer Pulse

Consumers faced a number of headwinds in 2023 that impacted their overall confidence; however, they remain relatively positive about their own financial security.


Using data from Prosper Insights & Analytics, NRF tracks both the percent of consumers who feel confident about the state of the economy over the next 6 months and the percent who feel secure about their own personal financial situation. Prosper’s consumer confidence data has been shown to be highly correlated with other major confidence indices.


Holiday and Seasonal Trends

Since 2003, NRF has partnered with Prosper Insights & Analytics to gauge consumers’ spending intentions and celebration plans for American holidays — from Valentine’s Day to Christmas — and milestone events like Graduation and Back to School. Learn more.


State of Retail

The retail industry has been undergoing an enormous transformation, especially during the pandemic as it accelerated digital offerings and adapted quickly to new customer needs. What is the future of retail in a post-pandemic world and beyond?.  Learn more

Monthly Economic Review: May 2024

Person holding shopping bag

The U.S. economy lost some spring in its step during the first quarter as the pace of growth declined and the downshift came with an unexpected bout of inflation. But even with signs that the economic expansion is decelerating, the economy remains resilient, boosted by a solid job market and continued spending by consumers and businesses. Read the full report from NRF's Chief Economist.


CRCI is committed to innovation and progress through our content and insights. To learn more about the methodology behind the Retail Monitor please visit our FAQ page here. To learn more about Member exclusive insights launching in 2024, please visit NRF membership.

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Retail Monitor is launched live on CNBC

Watch NRF CEO Matthew Shay and Affinity Solutions CEO Jonathan Silver as they discuss the new CNBC/NRF Retail Monitor, powered by Affinity Solutions, and findings for October with CNBC’s senior economics reporter Steve Liesman.

NRF's Matthew Shay appears on CNBC November 13, 2023.
A new future for retail sales data

NRF Executive Director for Research Mark Mathews explains why NRF partnered with CNBC and Affinity Solutions to develop the Retail Monitor, how it solves a critical gap in the market and what the December Retail Monitor signals for the year ahead.

Team working together