Center for Retail & Consumer Insights

NRF Center for Retail Insights

NRF Center for Retail & Consumer Insights

The National Retail Federation’s hub for data-driven insights into the modern retail industry and the consumers who drive it.

The NRF Center for Retail & Consumer Insights (CRCI) leverages best-in-class data from trusted partners to generate more comprehensive, granular and timely insights into the mindset and behavior of consumers and the retailers that serve them.

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CRCI has exclusive insights and reports available to employees of our member companies.

Log in to NRF.com to find out if your company is a member.

CNBC/NRF Retail Monitor

The CNBC/NRF Retail Monitor, powered by Affinity Solutions, provides a first look at how retail sales performed last month.

Consumer Pulse

Using data from Prosper Insights & Analytics, NRF tracks consumer confidence about the state of the economy and their own person final situations.

Back to School Spending Data

Majority of back-to-class shoppers have already begun purchasing school items according to latest NRF data.
Back to School

Monthly Economic Review: September 2024

Each month, NRF reviews the state of the U.S. economy, including consumer sentiment, employment, housing, retail sales and other leading economic indicators.

Retail's Economic Impact

Retail is the nation’s largest private-sector employer, contributing $5.3 trillion to annual GDP and supporting more than one in four U.S. jobs — 55 million working Americans. Explore how retail impacts the U.S. economy and dive into retail stats for each state.
Retail Economic Impact

State of Retail

The retail industry has been undergoing an enormous transformation, especially during the pandemic as it accelerated digital offerings and adapted quickly to new customer needs. What is the future of retail in a post-pandemic world and beyond?
State of Retail

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U.S. Census Bureau data shows retail sales continued to grow in August, fueled by rising wages amid falling inflation.
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Retail sales increased again in August as consumer demand and easing inflation overcame slower job growth.
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How Gen Z is redefining retail
 
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Retail Gets Real episode 361: NIQ’s Rachel Bonsignore on how to connect with the ‘first truly global generation’.
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The state of Gen Z
 
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This report presented by NIQ and the National Retail Federation, explores the latest insights on Gen Z.
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Monthly Economic Review: September 2024
 
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With economy on the cusp of a soft Landing, it’s time for a fed rate cut.
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Economy ‘On the Cusp’ of a Soft Landing
 
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The United States appears to have dodged a recession, NRF Chief Economist Jack Kleinhenz says.
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The Retail Monitor Plus leverages Affinity Solutions’ comprehensive data from more than 140 million credit and debit cards that tracks nearly 9 billion transactions, representing over $500 billion dollars in annual spending. All information produced by Affinity Solutions is aggregated and grounded in consumer permission. It does not include any personal identifiable information of an individual consumer.
To learn more, visit Affinity Solutions.
CRCI is committed to innovation and progress through our content and insights.
To learn more about our methodology and special offerings, visit our inquiry page, NRF Retail Monitor Plus or email us at crci@nrf.com