Consumer Insights Studio

Where insights meet impact

An innovative solution bringing retailers unparalleled access to data insights.

Developed by a team of experts from the National Retail Federation, Affinity Solutions, and Pyxis by Bain & Company, Consumer Insights Studio delivers a robust data suite designed for retailers to support smarter decision-making and drive business growth.

Insights powered by best-in-class data sets​.

Affinity-powered Credit & Debit Card Data 

  • 150M+ credit & debit cards linked directly to individuals and/or households 

  • 18B+ annual transactions 

  • $900B+ annual spend 

  • Up to 5 years of historical data 

  • Fully anonymized and permissioned for compliance and security 

Pyxis-Powered Commerce Data 

  • 1M+ e-receipt and Amazon consumer panels 

  • Hard-to-track channels / e-commerce (Costco, TikTok, Walmart.com) 

  • SKU-level, consumer-level granularity 

  • Structured and blended with proprietary AI/ML methodology by a team of 90+ data scientists 

Unlock business solutions with the help of AI and a dedicated team of data scientists

These are just a few examples of the key business questions Consumer Insights Studio can help answer with our data. 

  • Where do my customers spend their money outside of my ‘four walls’?

  • How has my loyalty program impacted customer spending behavior?

  • How does my sales performance & key KPIs stack up to that of my competitors?

  • What is my share within relevant market segments today and over time?

  • Who is my ideal custom audience for hyper-specific ad targeting?

  • How many verified consumer purchases can be linked to specific marketing campaigns?

Customized access points to fit the way you work

From customizable dashboards with GenAI-powered insights to custom projects and direct data feeds, we provide flexible options to support your decision-making, with expert guidance along the way.

Turning data into strategic action. 

Analyze shifting market dynamics, optimize your product portfolio, understand evolving customer behavior, and measure channel performance—even in hard-to-track spaces—all in one place.  Learn more about sample use cases. 


Focus on what matters most to your business.

See how peers are performing in different markets and narrow the lens on key metrics. Discover if the Consumer Insights Studio is the right tool for you and schedule a demo today.