NRF has been conducting its annual back-to-school and back-to-college surveys since 2003 with Prosper Insights & Analytics to see how American families will shop for clothing, supplies and other items for the next school year. Check out the resources below for a deep dive into the 2025 back-to-class season.

Back-to-School Season Begins Early for Majority of Shoppers

Two-thirds (67%) of back-to-school shoppers had already begun purchasing items for the upcoming school year as of early July, according to the annual survey released by the National Retail Federation and Prosper Insights & Analytics.

Kids walking into school.
Kids working with technology.

2025 Back-to-School Webinar

July 23, 2025 | 1 p.m. ET

Dive into the latest back-to-school consumer data and hear how tariffs are impacting spending this year.

School supplies

Back-to-School Data Center

Take a deep dive into the NRF Back-to-School Data Center to learn more about school shopping consumer trends.