The National Retail Federation’s annual Halloween consumer survey conducted by Prosper Insights & Analytics revealed that total Halloween spending in 2024 is expected to reach $11.6 billion.
Read on for more consumer insights from the 2024 survey.
Early Halloween shopping is on the rise, with 47% of survey participants beginning their shopping conducted by Prosper Insights & Analytics.
NRF Vice President of Industry and Consumer Insights Katherine Cullen discusses 2024 Halloween consumer spending expectations and shopping trends.
Consumer spending trends during the spookiest retail event of the year.
Article: 5 things to know about how consumers are shopping for Halloween
Press release: Halloween Spending to Reach Record $12.2 Billion as Participation Exceeds Pre-Pandemic Levels
Video Q&A: View here
Article: 3 Ways Generation Z is celebrating Halloween this year
Press release: Halloween participation returns to pre-pandemic levels with record spending
Results of the Halloween spending survey are released each year in late September.