Halloween

The National Retail Federation’s annual Halloween consumer survey conducted by Prosper Insights & Analytics revealed that total Halloween spending in 2024 is expected to reach $11.6 billion.

Read on for more consumer insights from the 2024 survey.

Children celebrating Halloween.
Nearly Half of Halloween Shoppers to Start Purchasing Items Before October

Early Halloween shopping is on the rise, with 47% of survey participants beginning their shopping before October, according to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics. 

 
Halloween trends 2024
 
Recording of Halloween data

Additional Media Resources

Video Q&A

NRF Vice President of Industry and Consumer Insights Katherine Cullen discusses 2024 Halloween consumer spending expectations and shopping trends.

Download video

Halloween Data Center
Consumer spending trends during the spookiest retail event of the year.
 
a kid in their halloween costume stands with his halloween pumpkin for trick or treating
 

Historical highlights

2023

2022

2021

2020

2019

2018

2017

2016

2015

Results of the Halloween spending survey are released each year in late September.