Halloween Data Center

NRF has been conducting its annual Halloween survey with Prosper Insights & Analytics for over a decade to see how Americans celebrate the fright and delight of this beloved autumn holiday.

Related content

Shoppers to start purchasing items before October

Early Halloween shopping is on the rise, with 47% of survey participants beginning their shopping before October.

2024 survey highlights

Halloween Headquarters

Find out how Americans planned to celebrate and which costumes topped the list over the years with NRF’s Halloween surveys.

Halloween over the years