Halloween Data Center

NRF has been conducting its annual Halloween survey with Prosper Insights & Analytics for over a decade to see how Americans celebrate the fright and delight of this beloved autumn holiday.


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Halloween Spending to Reach Record $12.2 Billion
A record number of people (73%) will participate in Halloween-related activities this year, up from 69% in 2022.
Halloween Headquarters
Find out how Americans planned to celebrate and which costumes topped the list over the years with NRF’s Halloween surveys.