Independence Day

Fourth of July 2023

Eighty-seven percent of consumers planned to celebrate the Fourth of July in 2023 and spent an average of $93.34 on food items.

NRF has been conducting its annual Independence Day spending survey with Prosper Insights & Analytics since 2003 to see how consumers celebrate the Fourth of July.

See more data in the infographic below and click through to our Independence Day Data Center to get a historical perspective.


About this survey: This year’s survey was fielded to 8,225 consumers and was conducted June 1 - June 7, 2023, and has a margin of error of +/- 1.1%.

Independence Day Data Center

Learn more about celebration and purchasing trends over time and how various demographics planned to embrace the holiday.

A son sits on his mom's lap for the Independence day celebration

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