Fourth of July 2023
Eighty-seven percent of consumers planned to celebrate the Fourth of July in 2023 and spent an average of $93.34 on food items.
NRF has been conducting its annual Independence Day spending survey with Prosper Insights & Analytics since 2003 to see how consumers celebrate the Fourth of July.
See more data in the infographic below and click through to our Independence Day Data Center to get a historical perspective.
About this survey: This year’s survey was fielded to 8,225 consumers and was conducted June 1 - June 7, 2023, and has a margin of error of +/- 1.1%.
Historical highlights
- 2018: A ‘Hump Day’ Fourth of July slows down consumer celebrations and spending totals
- 2017: 219 million Americans to celebrate Fourth of July
- 2016: 214 million Americans to celebrate Fourth of July
- 2015: Americans ready for barbecues, travel for Independence Day
Results of NRF’s Independence Day survey are released each year in June.
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