Independence Day

Fourth of July 2023

Eighty-seven percent of consumers planned to celebrate the Fourth of July in 2023 and spent an average of $93.34 on food items.

NRF has been conducting its annual Independence Day spending survey with Prosper Insights & Analytics since 2003 to see how consumers celebrate the Fourth of July.

See more data in the infographic below and click through to our Independence Day Data Center to get a historical perspective.

 

About this survey: This year’s survey was fielded to 8,225 consumers and was conducted June 1 - June 7, 2023, and has a margin of error of +/- 1.1%.

Independence Day Data Center

Learn more about celebration and purchasing trends over time and how various demographics planned to embrace the holiday.

 
A son sits on his mom's lap for the Independence day celebration
 

More on consumer trends

Latest NRF Survey Shows Top Picks for Toys and Gifts for the Winter Holidays
 
NRF survey shows the top items consumers are shopping for throughout the season.
Read more
2023 holiday shopping outlook
 
How consumers will be spending and shopping this holiday season.
Read more
5 things to know about how consumers are shopping for Halloween
 
Retail Gets Real episode 319: NRF’s VP of Industry and Consumer Insights Katherine Cullen on Halloween spending.
Read more
Growth in Consumer Spending is Slowing
 
Consumers are still buying more, but spending growth is slowing as the economy settles down.
Read more
Failure, fun and a fire drill: Insights from NRF Nexus strategists
 
Kate Ancketill, Pascal Finette and Jason ‘Retailgeek’ Goldberg on retail trends and best practices.
Read more