87% of consumers plan to celebrate the Fourth of July in 2026 and spend a record average of $94.41 on food items.
NRF has been conducting its annual Independence Day spending survey with Prosper Insights & Analytics since 2003 to see how consumers celebrate the Fourth of July.
See more data in the infographic below and click through to our Independence Day Data Center to get a historical perspective.
Fourth of July 2026
About this survey: This year’s survey was fielded to 7,675 consumers and was conducted June 1 - June 8, 2026, and has a margin of error of +/- 1.1%.
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Independence Day Data Center
Learn more about celebration and purchasing trends over time and how various demographics planned to embrace the holiday.