Every year, Americans look forward to celebrating Independence Day and retailers offer up a variety of options that create new memories. NRF has been conducting its annual Independence Day survey with Prosper Insights & Analytics since 2003. This year’s survey was fielded to 8,952 consumers and was conducted June 3 - June 9, 2024, and has a margin of error of +/- 1.1%.

Dig deeper into the data to learn more about celebration and purchasing trends over time and how various demographics plan to embrace the holiday.