Fourth of July 2022
NRF has been conducting its annual Independence Day spending survey with Prosper Insights & Analytics since 2003 to see how consumers celebrate the Fourth of July.
See more data in the infographic below and click through to our Independence Day Data Center to get a historical perspective.
About this survey: This year’s survey was fielded to 8,210 consumers and was conducted June 2 - June 8, 2022, and has a margin of error of +/- 1.1%
- 2018: A ‘Hump Day’ Fourth of July slows down consumer celebrations and spending totals
- 2017: 219 million Americans to celebrate Fourth of July
- 2016: 214 million Americans to celebrate Fourth of July
- 2015: Americans ready for barbecues, travel for Independence Day
Results of NRF’s Independence Day survey are released each year in June.
More on consumer trends
Tailored Brands focuses on tech to attract a new generation of men’s clothing buyers
Chief Technology Officer Scott Vifquain on initiatives like digital wedding planners, AR mirrors and more.
M.M.LaFleur CEO on evolving how the company helps women dress for work
Retail Gets Real episode 308: Listening to the customer and following their lead.
How retailers can avoid greenwashing and greenmuting
Keep consumer sustainability messaging straightforward and accurate.
How consumers are prioritizing Mom this Mother’s Day
Unique gifts and making memories rank high on the list.
Addison Bay CEO on the entrepreneurial spirit, risk, reward and managing growth
Retail Gets Real episode 306: Marguerite Adzick focuses on marrying function and fashion.