
Fourth of July 2022
NRF has been conducting its annual Independence Day spending survey with Prosper Insights & Analytics since 2003 to see how consumers celebrate the Fourth of July.
See more data in the infographic below and click through to our Independence Day Data Center to get a historical perspective.
About this survey: This year’s survey was fielded to 8,210 consumers and was conducted June 2 - June 8, 2022, and has a margin of error of +/- 1.1%
Historical highlights
- 2018: A ‘Hump Day’ Fourth of July slows down consumer celebrations and spending totals
- 2017: 219 million Americans to celebrate Fourth of July
- 2016: 214 million Americans to celebrate Fourth of July
- 2015: Americans ready for barbecues, travel for Independence Day
Results of NRF’s Independence Day survey are released each year in June.
More on consumer trends
Staying close to the customer with Pete Nordstrom
Retail Gets Real Episode 301: How Nordstrom keeps pace with change while holding strong to core values.
Read more
Easter Spending Expected to Reach Record $24 Billion
Consumers plan to spend a collective $24 billion on Easter this year, according to NRF and Prosper.
Read more
Barnes & Noble’s CEO is a book lover’s bookseller
James Daunt on the retail chain’s resilience and the industry’s evolution.
Read more
Answers to consumer questions about the climate impacts of shopping
NRF releases report on the carbon footprint of retail purchases.
Read more
Insights from Claire’s on connecting with younger consumers
NRF 2023: Understanding the challenges and opportunities presented by Generations Z and A.
Read more
How consumers are celebrating a record-breaking St. Patrick’s Day
More than half of adults plan to celebrate and total spending is expected to reach a record $6.16 billion.
Read more