The latest consumer spending data from NRF and Prosper Insights & Analytics’ 2025 Super Bowl Spending Survey found that a record 203.4 million U.S. adults plan to tune in to the big game. This year, 113.7 million people plan to throw or attend a party, and another 17.6 million plan to watch the game at a bar or restaurant. Total spending on food, drinks, apparel, decorations and other purchases for the day is expected to reach a record $18.6 billion, or $91.58 per person.
See more data in the infographic below and explore NRF’s Super Bowl Dashboard for historical data and trends.
NRF has been conducting its annual Super Bowl survey for more than a decade to see how consumers expect to spend and celebrate over game day. Take a deeper look into the trends over time and use the interactive charts to explore demographic breakdowns of total spending, average spending and what attracts consumers to the event.
The 2025 survey of 8,020 adults 18 and older was conducted by Prosper Insights & Analytics between January 2-7 and has a margin of error of plus or minus 1.1 percentage points.
Dig deeper into the numbers for demographic breakdowns of celebration and spending.
2007-2023: View dashboard
2019: Consumers say they’ll spend an average $81 on Super Bowl
2016: An estimated 189 million Americans expected to watch Super Bowl 50
2015: 184 million Americans to watch 2015 Super Bowl, according to NRF Survey
Results of the Super Bowl spending survey are released each year in January.