Super Bowl

Super Bowl LVII

The latest consumer spending data from NRF and Prosper Insights & Analytics’ 2023 Super Bowl survey found that 192.9 million U.S. adults plan to tune in to the big game. This year, 103.5 million people plan to throw or attend a party, and another 17.8 million plan to watch the game at a bar or restaurant. Total spending on food, drinks, apparel, decorations and other purchases for the day is expected to reach $16.5 billion, or $85.36 per person.

See more data in the infographic below and explore NRF’s Super Bowl Dashboard for historical data and trends

Spending for the big game
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NRF has been conducting its annual Super Bowl survey for more than a decade to see how consumers expect to spend and celebrate over game day. Take a deeper look into the trends over time, and use the interactive charts to explore demographic breakdowns of total spending, average spending and what attracts consumers to the event.

The 2023 survey of 7,616 adults 18 and older was conducted by Prosper Insights & Analytics between January 3-11 and has a margin of error of plus or minus 1.1 percentage points.

football party
Want more data?
Dig deeper into the numbers for demographic breakdowns of celebration and spending plans.

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