Super Bowl Data Center

Explore the data on how consumers celebrate

NRF has been conducting its annual Super Bowl survey for more than a decade to see how consumers expect to spend and celebrate over game day. Take a deeper look into the trends over time, and use the interactive charts to explore demographic breakdowns of total spending, average spending and what attracts consumers to the event.


The 2024 survey of 8,329 adults 18 and older was conducted by Prosper Insights & Analytics between January 2-8 and has a margin of error of plus or minus 1.1 percentage points.

More on the Super Bowl

Super Bowl
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The latest Super Bowl survey looks at how many U.S. adults plan to tune in to the big game.
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Consumers say they’ll spend an average $81 on Super Bowl
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Super Bowl spending is expected to total $14.8 billion this year.
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An Estimated 189 Million Americans Expected to Watch Super Bowl 50
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An estimated 188.9 million football fans, foodies and social butterflies plan to watch Super Bowl 50.
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