Super Bowl Data Center

Explore the data on how consumers celebrate

NRF has been conducting its annual Super Bowl survey for more than a decade to see how consumers expect to spend and celebrate over game day. Take a deeper look into the trends over time, and use the interactive charts to explore demographic breakdowns of total spending, average spending and what attracts consumers to the event.


The 2023 survey of 7,616 adults 18 and older was conducted by Prosper Insights & Analytics between January 3-11 and has a margin of error of plus or minus 1.1 percentage points.

More on the Super Bowl

Super Bowl
A flatlay of superbowl snacks
The latest Super Bowl survey looks at how many U.S. adults planned to tune in to the big game.
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Consumers say they’ll spend an average $81 on Super Bowl
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Super Bowl spending is expected to total $14.8 billion this year.
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Big year for the Big Game: Consumers to spend $15.3 billion on 2018 Super Bowl
three women holding drinks and eating food for a celebration
American adults are expected to spend an average $81.17 on the 2018 Super Bowl for a total of $15.3 billion.
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Get a closer look at more consumer holidays:

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St. Patrick’s Day Data Center
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Historical data on how consumers react to tax season.
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