NRF has been conducting its annual Super Bowl survey for more than a decade to see how consumers expect to spend and celebrate over game day. Take a deeper look into the trends over time, and use the interactive charts to explore demographic breakdowns of total spending, average spending and what attracts consumers to the event.

The 2025 survey of 8,020 adults 18 and older was conducted by Prosper Insights & Analytics between January 2-7 and has a margin of error of plus or minus 1.1 percentage points.