Super Bowl Data Center

Explore the data on how consumers celebrate

NRF has been conducting its annual Super Bowl survey for more than a decade to see how consumers expect to spend and celebrate over game day. Take a deeper look into the trends over time, and use the interactive charts to explore demographic breakdowns of total spending, average spending and what attracts consumers to the event.

The 2021 survey of 7,882 adults 18 and older was conducted by Prosper Insights & Analytics January 4-12 and has a margin of error of plus or minus 1.1 percentage points.

 

More on the Super Bowl

Super Bowl
 
A flatlay of superbowl snacks
The 2021 Super Bowl survey found that 186.6 million U.S. adults say they plan to tune in to the big game.
Read more
Consumers say they’ll spend an average $81 on Super Bowl
 
default image
Super Bowl spending is expected to total $14.8 billion this year.
Read more
Big year for the Big Game: Consumers to spend $15.3 billion on 2018 Super Bowl
 
three women holding drinks and eating food for a celebration
American adults are expected to spend an average $81.17 on the 2018 Super Bowl for a total of $15.3 billion.
Read more

Get a closer look at more consumer holidays:

Valentine’s Day Data Center
 
Historical data on how consumers celebrate their sweethearts on Valentine's Day.
See data
St. Patrick’s Day Data Center
 
Dive into historical data on how consumers spend and celebrate March 17.
See data
Tax Returns Data Center
 
Historical data on how consumers react to tax season.
See data