Super Bowl

Super Bowl LVIII

The latest consumer spending data from NRF and Prosper Insights & Analytics’ 2024 Super Bowl survey found that a record 200.5 million U.S. adults planned to tune in to the big game. This year, 112.2 million people planned to throw or attend a party, and another 16.2 million plan to watch the game at a bar or restaurant. Total spending on food, drinks, apparel, decorations and other purchases for the day was expected to reach a record $17.3 billion, or $86.04 per person.

See more data in the infographic below and explore NRF’s Super Bowl Dashboard for historical data and trends.

Spending for the big game
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NRF has been conducting its annual Super Bowl survey for more than a decade to see how consumers expect to spend and celebrate over game day. Take a deeper look into the trends over time and use the interactive charts to explore demographic breakdowns of total spending, average spending and what attracts consumers to the event.

The 2024 survey of 8,329 adults 18 and older was conducted by Prosper Insights & Analytics between January 2-8 and has a margin of error of plus or minus 1.1 percentage points.

football party
Want more data?
Dig deeper into the numbers for demographic breakdowns of celebration and spending.

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