Super Bowl

Super Bowl LVIII

The latest consumer spending data from NRF and Prosper Insights & Analytics’ 2024 Super Bowl survey found that a record 200.5 million U.S. adults planned to tune in to the big game. This year, 112.2 million people planned to throw or attend a party, and another 16.2 million plan to watch the game at a bar or restaurant. Total spending on food, drinks, apparel, decorations and other purchases for the day was expected to reach a record $17.3 billion, or $86.04 per person.

See more data in the infographic below and explore NRF’s Super Bowl Dashboard for historical data and trends.

Spending for the big game

NRF has been conducting its annual Super Bowl survey for more than a decade to see how consumers expect to spend and celebrate over game day. Take a deeper look into the trends over time and use the interactive charts to explore demographic breakdowns of total spending, average spending and what attracts consumers to the event.

The 2024 survey of 8,329 adults 18 and older was conducted by Prosper Insights & Analytics between January 2-8 and has a margin of error of plus or minus 1.1 percentage points.

football party
Want more data?
Dig deeper into the numbers for demographic breakdowns of celebration and spending.

More on consumer trends

Capturing the right data to fuel retail success
NRF 2024: How Abercrombie & Fitch, Sephora and The Vitamin Shoppe stay connected to consumers.
Read more
Future trends that will shape consumer behavior and retail operations
NRF 2024: Leaders of GDR Creative Intelligence, WGSN and WD Partners on technology's impact and the role of stores.
Read more
Census Sales Data Shows Consumers ‘Still Engaged’
Data released by the U.S. Census Bureau shows retail sales cooled in January but that households continued to spend.
Read more
2024 Valentine’s Day consumer trends
3 ways lovers, friends and in-betweens are celebrating their favorite people — and pets — this year.
Read more
Valentine’s Day Spending on Significant Others to Reach New Record, NRF Survey Shows
Total spending on significant others for the holiday expected to reach a record $14.2 billion, according to NRF.
Read more
Ulta Beauty creates diverse yet unifying experiences
NRF 2024: CEO Dave Kimbell on tech, personalization and building a people-first approach to customer connection.
Read more