Valentine’s Day

Valentine's day cookies

Valentine’s Day

NRF has been conducting its annual Valentine's Day consumer spending survey since 2004 to gauge how Americans plan to celebrate this special day with their loved ones.

Bowl of conversation hearts
Consumers plan to increase Valentine’s Day spending to nearly $26 billion

More than half (52%) of consumers plan to celebrate and will spend an average of $192.80. This is up from $175.41 in 2022, and the second-highest figure since NRF and Prosper started tracking Valentine’s Day spending.

Couple on a romantic dinner date together with wine and food
Want more data?
Dig deeper into the numbers for demographic breakdowns of celebration and spending plans.

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