NRF has been conducting its annual Valentine's Day consumer spending survey since 2004 to gauge how Americans plan to celebrate this special day with their loved ones.
Consumers are expected to spend a record $27.5 billion on Valentine’s Day this year, up from last year’s $25.8 billion and slightly above the previous record of $27.4 billion set in 2020.
NRF Vice President of Industry and Consumer Insights Katherine Cullen discusses Valentine's Day consumer spending for 2025.
Dig deeper into the numbers for demographic breakdowns of celebrations and spending.
2024: Valentine’s Day Spending on Significant Others to Reach New Record, NRF Survey Shows, 2024 Valentine’s Day consumer trends
2023: Consumers planned to increase Valentine’s Day spending to nearly $26 billion
2022: Americans to spend $23.9 billion on Valentine’s Day this year
2021: Valentine's Day spending
2020: Confident consumers and broader buying lead to record Valentine's Day spending plans
2019: Fewer consumers celebrating Valentine’s Day but those who do are spending more
2018: Consumers will spend near-record $19.6 billion on Valentine’s Day
2017: Consumers plan to spend $18.2 billion on Valentine’s Day
2016: Dinner and a movie, flowers and jewelry bring Valentine's Day spending to record high
2015: Cupid to shower Americans with jewelry, candy this Valentine's Day
Results of the Valentine's Day consumer spending survey are released each year prior to the holiday.
