Valentine’s Day

Valentine's day cookies

Valentine’s Day

NRF has been conducting its annual Valentine's Day consumer spending survey since 2004 to gauge how Americans plan to celebrate this special day with their loved ones.

Valentine's Day shopping
3 ways consumers made Valentine’s Day 2023 special

Love was in the air and consumers spent big to show it this Valentine’s Day. Total spending was expected to hit $25.9 billion — the second-highest year on record.

Bowl of conversation hearts
Consumers planned to increase Valentine’s Day spending to nearly $26 billion

More than half (52%) of consumers planned to celebrate and spend an average of $192.80. This was up from $175.41 in 2022, and the second-highest figure since NRF and Prosper started tracking Valentine’s Day spending.

Couple on a romantic dinner date together with wine and food
Want more data?
Dig deeper into the numbers for demographic breakdowns of celebrations and spending.

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