Valentine’s Day Data Center

Explore the data on how consumers celebrate

NRF has surveyed consumers about how they plan to celebrate Valentine’s Day annually for over a decade. Take a deeper dive into the data from the last 10 years, and use the interactive charts to explore a demographic breakdown of total spending, average spending, types of gifts planned and spending per type of gift. 


More on Valentine’s Day

Valentine’s Day
Valentine's Day gifts
NRF has been conducting its annual Valentine's Day consumer spending survey since 2004 to gauge American spending plans.
Read more
3 ways consumers are making Valentine’s Day 2023 special
Valentine's Day shopping
Consumers are showing the love with near-record spending.
Read more
Consumers Plan to Increase Valentine’s Day Spending to Nearly $26 Billion
Valentine's Day
Consumers are expected to spend $25.9 billion on Valentine’s Day this year.
Read more

Get a closer look at more consumer holidays:

St. Patrick’s Day Data Center
Dive into historical data on how consumers spend and celebrate March 17.
See data
Easter Data Center
Historical data on how consumers celebrate the popular spring holiday.
See data
Tax Returns Data Center
Historical data on how consumers react to tax season.
See data