NRF has been conducting its annual Valentine's Day consumer spending survey since 2004 to gauge how Americans plan to celebrate this special day with their loved ones.
Consumers planned to increase Valentine’s Day spending to nearly $26 billion
More than half (52%) of consumers planned to celebrate and spend an average of $192.80. This was up from $175.41 in 2022, and the second-highest figure since NRF and Prosper started tracking Valentine’s Day spending.
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Dig deeper into the numbers for demographic breakdowns of celebrations and spending.
Historical highlights
- 2022: Americans to spend $23.9 billion on Valentine’s Day this year
- 2021: Valentine's Day spending
- 2020: Confident consumers and broader buying lead to record Valentine's Day spending plans
- 2019: Fewer consumers celebrating Valentine’s Day but those who do are spending more
- 2018: Consumers will spend near-record $19.6 billion on Valentine’s Day
- 2017: Consumers plan to spend $18.2 billion on Valentine’s Day
- 2016: Dinner and a movie, flowers and jewelry bring Valentine's Day spending to record high
- 2015: Cupid to shower Americans with jewelry, candy this Valentine's Day
Results of the Valentine's Day consumer spending survey are released each year prior to the holiday.
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