Adyen Retail Report 2025

This report offers a fresh perspective on the forces reshaping U.S. retail—from navigating economic volatility to adapting to the expectations of a new generation of omnichannel shoppers. Drawing on direct marketplace experience and supporting research, it highlights how leading brands are embracing AI, social commerce, and immersive in-store innovation to drive growth. With Gen Z setting the tone for data-driven personalization and tech-enhanced experiences, the insights in this report provide a clear, actionable view of where the industry is headed—and how retailers can stay ahead.