Expecting the unexpected

How consumers surprised us in 2022
Expecting the unexpected

Whether it was how they responded to the COVID-19 lockdowns, how their spending evolved once restrictions were lifted or even how they have weathered the challenge of higher prices and inflation, consumer behavior has been anything but predictable. To better understand these spending patterns and identify what signals they send for the year ahead, NRF partnered with Affinity Solutions to identify some of the key ways consumers defied expectations in 2022.

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