Global Luxury 2026: earning relevance in a changing market

Kearney’s 2026 Global Luxury Industry Outlook finds the luxury industry entering a state of normalization rather than structural decline or broad reacceleration. After a year of creative resets, pricing recalibration and operational discipline, the global luxury market is stabilizing at a more measured pace. While external forecasts point to 3 to 5 percent growth, our view is more tempered: 2026 is likely to deliver 2 to 4 percent growth, but unevenly distributed across regions, categories and client tiers. What is emerging is a holistic and transformational model of luxury.