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“The 2025 NRF Innovators: Retail-Focused Tech Companies to Watch” is a study by Forrester Research that uncovers 50 emerging technology companies revolutionizing the future of retail. It details how technology is addressing retailers' most pressing challenges related to supply chain, customer expectations, bricks-and-mortar operations, return logistics and others, and provides actionable insights into how retailers can adopt these solutions to thrive in an ever-evolving landscape.
The technology companies profiled were selected by the NRF Innovation Advisory Committee, a distinguished group of industry leaders, venture capitalists and technology accelerators (of which Forrester Research is a member). The IAC evaluates companies based on four key criteria:
Problem relevance: Does the technology solve a critical issue for retailers?
Significance: How widespread and impactful is the challenge being addressed?
Product-market fit: Has the solution proven its value through partnerships and pilots?
Scalability: Is the company ready to deliver at scale across the industry?