)
Be the voice of retail in your state. Apply today.
The NRF 50 State Advocacy Captain Program brings together small business leaders from every state to serve as a volunteer to advocate for policies that strengthen retail and help local communities thrive.
As a State Captain, you'll join a nationwide network of retail advocates who work directly with lawmakers to ensure the small business perspective is represented in Washington. Through advocacy, storytelling and grassroots engagement, State Captains play a vital role in shaping the policies that impact retailers across the country.
State Captain Expectations
As an NRF Small Business State Captain, you will:
Serve as the leading small business advocate for your state, sharing your perspective on issues affecting retailers and entrepreneurs.
Participate in NRF advocacy campaigns and action alerts throughout the year, including outreach to federal policymakers on key issues.
Attend virtual advocacy briefings and training sessions to stay informed on retail policy developments and NRF priorities.
Build grassroots engagement in your state by encouraging other retailers and small businesses to participate in advocacy efforts.
Participate in the NRF Small Business Fly-In in Washington, D.C., on March 9 – 10, 2027, where State Captains will meet directly with members of Congress and their staff to advocate for policies critical to retail and small business success.
Represent the retail industry professionally and adhere to the NRF Advocate Code of Conduct in all advocacy activities.
Apply Today
Applications for the 50 State Advocacy Captain Program are due by Dec. 11, 2026
Questions?
Contact Meghan Cruz, NRF VP of Advocacy & Engagement.