State of Retail & the Consumer 2024

Watch the event from March 20, 2024

NRF’s State of Retail & the Consumer explored the health of American consumers and the retail industry with leaders including Walmart U.S. President and CEO John Furner, NRF President and CEO Matthew Shay, NRF Chief Economist Jack Kleinhenz, Ph.D., and economic and consumer experts. Highlights include:

Key takeaways

Read key takeaways from the program here.

  • Consumer Trends Spotlight: Rapid-fire spotlight on consumer shopping trends.
  • Serving Customers in 2024: Discussion about how retailers innovate to meet customers’ needs, provide exceptional shopping experiences, and drive customer engagement and retention in today’s competitive landscape.
  • Accelerating Small Business Growth with Ecommerce: Conversation highlighting how online marketplaces create opportunities for entrepreneurs and small businesses to reach a global customer base, diversify their sales channels, and make an impact in communities across the country.
  • NRF 2024 Retail Sales Forecast
  • 2024 Consumer and Retail Spending Outlook:  Discussion on the outlook for the 2024 economy and its impact on consumer spending

Retail research and resources from this event

NRF Forecasts Retail Sales to Reach at Least $5.23 Trillion in 2024
Retail sales during 2024 will grow between 2.5% and 3.5% from 2023 to between $5.23 trillion and $5.28 trillion.
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Retail's Impact
small business displaying USA flag
Explore the economic impact of retail across all U.S. states including retail jobs, labor income and impact on GDP.
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Center for Retail & Consumer Insights
NRF Center for Retail & Consumer Insights logo
NRF's hub for data-driven insights into the modern retail industry and the consumers who drive it.
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