2026 Back-to-School Consumer Trends Webinar

NRF Webinar | July 21, 2026

NRF's back-to-school webinar offers a deep dive into the latest consumer data on back-to-school spending, shopping behavior and family priorities. NRF Chief Economist Mark Mathews and NRF Vice President of Consumer & Industry Insights Allison Zeller examine how affordability is shaping purchasing decisions and what those trends mean for retailers.