NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. Learn more about us.
Help communities in need
From California wildfires to Hurricane Sally, you can support those most affected by donating to the American Red Cross today. Every contribution, big or small, makes a difference.
We stand up for the industry
We advocate for retail through strong representation, year-round education and impactful storytelling. Addressing complex policy issues like tariffs, data security and sales tax fairness, we speak out for retail with a clear and authentic voice like no one else can.
Learn how we champion the people and policies that fuel success for retailers.
Upcoming virtual events
Co-founder and Vice President of Product, Paul Michaux, discusses how to utilize tech to customize customer connections.
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