Join retail's loss prevention and cyber risk online event where you can explore the latest retail crime insights from leaders who’ve been there.

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. Learn more about us.

Help communities in need

From California wildfires to Hurricane Sally, you can support those most affected by donating to the American Red Cross today. Every contribution, big or small, makes a difference.

Donate now

Matthew Shay CNBC Squawk Box August 2020 retail sales
CNBC Squawk Box
NRF President and CEO, Matthew Shay, discusses how retail sales fared for August and what it means for the economic recovery amid the coronavirus.
Retail Leadership Series Summer Highlights
CEOs from the industry’s most iconic brands share insights about leading and persevering through times of crisis and how retailers will move forward.
Map of United States
Coronavirus Retail Regulations by State

State-by-state look at coronavirus-related laws, executive orders, regulations and guidance governing store operations for retailers.


We stand up for the industry

We advocate for retail through strong representation, year-round education and impactful storytelling. Addressing complex policy issues like tariffs, data security and sales tax fairness, we speak out for retail with a clear and authentic voice like no one else can.

Learn how we champion the people and policies that fuel success for retailers.

NRF 2020 Hot 100 Retailers
2020 Hot 100 Retailers

Investments in digital, ecommerce and omnichannel marketing pay off for these hot retailers of 2020.


NRF On Demand: NRF NXT
Watch some of the top-rated sessions from NRF NXT 2020 for insights into the latest trends in data, analytics and tech.

Upcoming virtual events

NRF Retail Leadership Series
A virtual event series featuring conversations with retail's top CEOs about leadership and the future of retail.
Read more
Experience virtual sessions and an expo dedicated for the retail loss prevention and cyber risk communities.
Read more
NRF 2021: Retail’s Big Show – Chapter 1
A virtual event to be held January 12-14, 19 and 21-22, featuring robust content combined with a digital expo.
Read more
a kid in their halloween costume stands with his halloween pumpkin for trick or treating
Halloween Insights

Consumers anticipate new ways to celebrate Halloween safely, despite Covid-19. From costumes to candy to decorations, the holiday is evolving in 2020.

Coronavirus Resource Center
COVID-19 Resources for Retailers

Daily updates, resources and information for retailers on the ongoing coronavirus response.

How hair care company Prose personalizes beauty

Co-founder and Vice President of Product, Paul Michaux, discusses how to utilize tech to customize customer connections.

Prose haircare
Thank you, retailers
NRF has launched a campaign to recognize retailers, employees and shoppers for efforts to keep communities safe during the COVID-19 pandemic.
Face covering supplies
Face coverings and protective equipment
If you have face coverings or other protective items necessary for retailers to stay open safely, apply today to get them the supplies they need.
Girl Scouts taps Fashion Institute of Technology students to design new uniforms
The updated collection from FIT's newest alumni includes a sash with a hidden cellphone pocket, joggers, jean jacket and more.
Girl Scouts uniforms

Retail Gets Real Podcast
NRF’s weekly podcast features unfiltered, insightful conversations with the industry’s most interesting people.
More episodes
Bringing a personal touch to retail in the age of social distancing
Retail Gets Real episode 186 with Enjoy Technology
Retail Gets Real episode 186: How retailers can adapt for safety and convenience.
Read more
Holiday 2020: Forecasting the unknown
Supply and demand forecasting for holiday 2020
Retail Gets Real episode 185: How retailers can use demand sensing to get ahead of trends.
Read more
Michaels Stores innovates to keep families busy at home
Michaels Stores launch online arts and crafts during pandemic
Retail Gets Real episode 184: ‘Boredom Busters’ and live classes meet growing consumer need.
Read more
Social media drives Gen Z shopping behavior
Gen Z shopping insights
Retail Gets Real episode 183: Insights on how the digitally native consumers use social media to shop.
Read more
COVID-19 causes digital shift for boomers
Baby boomer shopping changes due to Covid
Retail Gets Real episode 182: Katie Jordan, research manager at NRF, talks about changing shopping habits.
Read more

Stories around retail industry insights, trends and transformation.
Read more
August retail sales grow as pandemic recovery continues
default image
Retail sales continued to recover from the coronavirus pandemic in August, showing both montly and annual gains.
Read more
COVID-19 takes its toll on toys
Toy shopping amid coronavirus
Movie delays create merchandising challenges for toy retailers.
Read more
Consumers Anticipate New Ways to Celebrate Halloween, Despite COVID-19
default image
Consumers Anticipate New Ways to Celebrate Halloween, Despite COVID-19
Read more
Bringing a personal touch to retail in the age of social distancing
Retail Gets Real episode 186 with Enjoy Technology
Retail Gets Real episode 186: How retailers can adapt for safety and convenience.
Read more
Through the retail lens: Spirit Halloween’s outlook
Spirit Halloween
President and CEO Steven Silverstein talks about the unique challenges of celebrating this year.
Read more

SmartBrief newsletters

Want to be the first to know about the latest retail news? Choose from five curated editions and subscribe for free.

Sign up for SmartBrief