Homepage

Contact Congress now in support of retailers

Speak Up and Stay Open

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. Learn more about us.

NRF 2020 Hot 100 Retailers
 
2020 Hot 100 Retailers

Investments in digital, ecommerce and omnichannel marketing pay off for these hot retailers of 2020.

 

 
Map of United States
 
Coronavirus Retail Regulations by State

State-by-state look at coronavirus-related laws, executive orders, regulations and guidance governing store operations for retailers.

 
Retailer Covid relief bill
 
New COVID bill in Congress could be retailers’ ‘key to recovery’

5 things retailers need from a COVID-19 recovery bill.

 

Upcoming virtual events

Retail Tech Spotlight: Tech-enabled Resiliency Webinar
 
An interactive webinar designed for retailers and tech investors featuring women-led startups.
Read more
NRF PROTECT ALL ACCESS
 
Experience virtual sessions and an expo dedicated for the retail loss prevention and cyber risk communities.
Learn more
NRF 2021: Retail's Big Show
 
A virtual event to be held January 12-14, 19 and 21-22, featuring robust content combined with a digital expo.
Learn more

We stand up for the industry

We advocate for retail through strong representation, year-round education and impactful storytelling. Addressing complex policy issues like tariffs, data security and sales tax fairness, we speak out for retail with a clear and authentic voice like no one else can.

Learn how we champion the people and policies that fuel success for retailers.

Box of crayons at school for kids
 
Back to School

See how American families will shop for clothing, supplies and other items for the next school year amid uncertainties from the global pandemic.

 
Coronavirus Resource Center
COVID-19 Resources for Retailers

Daily updates, resources and information for retailers on the ongoing coronavirus response.

 
Through the retail lens: Face coverings

Mara Devitt on how enforcing mask mandates helps keep both customers and employees safe.

 
Face coverings in retail
 
Thank you, retailers
NRF has launched a campaign to recognize retailers, employees and shoppers for efforts to keep communities safe during the COVID-19 pandemic.
 
NRF NXT 2020
 
5 key takeaways from NRF NXT ALL ACCESS
Ideas and insights to consider for success in 2020 for both in-person and online retailers amid the global pandemic.
 
Job opportunities for workers displaced by COVID-19
A listing of retail and other companies hiring due to coronavirus demand.
 
Shopping amid coronavirus
 

Blog
 
Stories around retail industry insights, trends and transformation.
Read more
2020 Hot 100 Retailers
 
NRF 2020 Hot 100 Retailers
Investments in digital, ecommerce and omnichannel paid off for retailers.
Read more
Restaurants embrace social distancing
 
Social distancing at restaurants
Keeping customers safe with fun and elegance.
Read more
How online pharmacy Capsule gained momentum during the pandemic
 
Capsule pharmacy grows during pandemic
Retail Gets Real episode 180: Founder and CEO Eric Kinariwala shares how the company reworked the pharmacy model.
Read more
NRF chief economist says economic recovery is 'being tested daily'
 
default image
Even though the economy is recovering, conflicting data makes it difficult to say how steady the comeback will be.
Read more
Through the retail lens: The impact on inventory
 
Inventory tracking during pandemic
Deborah Weinswig on turnover rates and ways to alleviate losses.
Read more
How retailers can handle the oncoming rush of returns
 
Customer returns
They’re considering safety, logistical and financial issues.
Read more
Text marketing provides a new channel for engagement
 
SMS text promotions to customers
Lamps Plus and Cratejoy are among brands finding success in SMS.
Read more
Walmart employee at fulfillment center
 
Retailers hiring during COVID-19

Crucial merchants like grocery chains, discount and drug stores are in need of additional staff and have expanded opportunities for employment — creating an economic opportunity for displaced workers and those seeking jobs in a time of uncertainty.

 

Retail Gets Real Podcast
 
NRF’s weekly podcast features unfiltered, insightful conversations with the industry’s most interesting people.
More episodes
How online pharmacy Capsule gained momentum during the pandemic
 
Capsule pharmacy grows during pandemic
Retail Gets Real episode 180: Founder and CEO Eric Kinariwala shares how the company reworked the pharmacy model.
Read more
How to effectively communicate a face covering policy
 
Mask policies and enforcement in retail
Retail Gets Real episode 179: Bill Knapp of SKDKnickerbocker shares research-backed message on masks.
Read more
MahoganyBooks on the pandemic and racial justice
 
Ramunda, Derrick and Mahagony Young of MahoganyBooks
Retail Gets Real episode 178: Growing a business around Black literature amid a movement for racial justice.
Read more
Nextdoor CEO Sarah Friar on connecting with neighbors
 
Coffee food truck with staff
Retail Gets Real episode 177: Sarah Friar, CEO of Nextdoor, discusses how businesses can tap into local communities.
Read more
How social values are impacting consumer behavior
 
Man wearing a mask in crowd of protesters
Retail Gets Real episode 176: GfK's Rachel Bonsignore shares how customers respond to companies that take a stand.
Read more

SmartBrief newsletters

Want to be the first to know about the latest retail news? Choose from five curated editions and subscribe for free.

Sign up for SmartBrief