A unified approach to protecting people, assets and brands

Retail risks and threats move across screens and stores, from single incidents to enterprise-wide issues. Within organizations, teams responsible for asset protection, loss prevention, cybersecurity, digital fraud, operations, legal, human resources and the C-suite all play a role in managing enterprise risk. It evolves faster than any one function can manage alone. 

From June 8 – 10 in Grapevine, Texas, NRF PROTECT 2026 convenes the retail industry around that shared understanding — protecting people, assets and brands requires a holistic approach to enterprise security risk, not isolated solutions or reactive tactics. 

Practical insights, real collaboration 

NRF PROTECT is a competition-free space where retail leaders can connect to benchmark with peers, compare approaches and pressure-test ideas without distractions. Industry partners, law enforcement organizations and solution providers offer outside perspectives, and highly interactive educational sessions leave attendees informed and better prepared. 

Across more than two full days, NRF PROTECT 2026 will focus on the challenges asset protection and enterprise security risk leaders are navigating right now — from theft and fraud to cybercrimes, safety and enterprise resilience. Attendees will leave with the confidence to advise, lead and act when risk emerges, wherever it originates. 

The free solutions Expo features more than 200 solution providers in one place, making it easier to evaluate tools and technologies efficiently. Professional development remains a core part of the experience, with opportunities to earn Continuing Education Credits while building skills that matter to the broader business.

Why NRF PROTECT — and why now 

Enterprise security risk is persistent, interconnected and constantly shifting. NRF PROTECT 2026 reflects that reality by bringing together the people responsible for asset protection, digital fraud, corporate security and enterprise risk management — creating space to think holistically about what comes next. 

Full conference passes provide access to all keynotes, educational sessions and the Expo; Expo-only passes are also available for those interested in exploring the latest solutions and technologies. Group discounts are available — learn more and take advantage of early-bird pricing before April 3 for NRF PROTECT 2026, June 8 – 10, at the Gaylord Texan Resort in Grapevine, Texas.