Graduation Season Data Center

NRF’s annual graduation gift survey shows that consumers continue to spend strongly on the high school and college grads in their lives. 

Take a deeper look into the graduation gifting trends over time, and use the interactive charts to explore a demographic breakdown of total spending, average spending and gifting plans. 

About the survey: The 2024 survey was fielded to 8,580 consumers aged 18+ from May 1 through May 8 and has a margin of error of plus or minus 1.1 percentage points.


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