NRF’s annual graduation gift survey shows that consumers continue to spend strongly on the high school and college grads in their lives. 

Take a deeper look into the graduation gifting trends over time, and use the interactive charts to explore a demographic breakdown of total spending, average spending and gifting plans. 

About the survey:  The 2026 survey was fielded to 7,914 consumers aged 18+ from April 30 through May 6 and has a margin of error of plus or minus 1.1 percentage points.