NRF has been conducting its annual St. Patrick’s Day survey for more than a decade to see how consumers will spend for and celebrate during the popular cultural holiday.
Take a deeper look into the celebration trends over time, and use the interactive charts to explore a demographic breakdown of total spending, average spending and celebration plans.
More consumer trends
How consumers are celebrating a record-breaking St. Patrick’s Day
More than half of adults plan to celebrate and total spending is expected to reach a record $6.16 billion.
St. Patrick’s Day
Each year, we investigate how U.S. consumers plan to mark this Irish holiday.
Retail Holiday and Seasonal Trends
Consumer spending data for retail holidays throughout the year.
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Historical data on how consumers celebrate their sweethearts on Valentine's Day.
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Historical data on how consumers react to tax season.