Explore the data on how consumers celebrate
NRF has surveyed consumers about how they plan to celebrate Valentine’s Day annually for over a decade. Take a deeper dive into the data from the last 10 years, and use the interactive charts to explore a demographic breakdown of total spending, average spending, types of gifts planned and spending per type of gift.
More on Valentine’s Day
NRF has been conducting its annual Valentine's Day consumer spending survey since 2004 to gauge American spending plans.
3 ways consumers are making Valentine’s Day 2023 special
Consumers are showing the love with near-record spending.
Get a closer look at more consumer holidays:
St. Patrick’s Day Data Center
Dive into historical data on how consumers spend and celebrate March 17.
Easter Data Center
Historical data on how consumers celebrate the popular spring holiday.
Tax Returns Data Center
Historical data on how consumers react to tax season.