Hot 25 Retailers

Abstract image for NRF's 2023 Hot 25 Retailers

NRF Hot 25 Retailers

A ranking of the nation’s fastest-growing retailers.

NRF’s annual list of Hot Retailers is a ranking of the nation’s fastest-growing retailers by year-over-year domestic sales growth.

Hot 25 Retailers 2023

It’s somewhat fitting that as NRF’s Hot 25 Retailers was being finalized, the United States was experiencing record-setting heat.

But in their own way, the Hot 25 were more like summer days dotted by a cool breeze. There’s nothing scorching here. Consider this: In 2022, all 25 retailers on the list saw sales growth above 25%. Harbor Freight Tools, which was the hottest of the hot in 2022, saw growth above 93%.

Read more about the Hot 25 Retailers 2023 and view this year's list.


Prior to 2021, NRF compiled an annual list of the 100 fastest-growing retailers.

View previous editions


Hot 25 Retailers FAQs

Who compiles the list?

The Hot 25 Retailers list is released annually by NRF and compiled by Kantar, a global marketing, insight and consultancy company.

What is the list based on?

The Hot 25 Retailers are determined by year-over-year percentage increases in domestic sales. The focus on growth rate highlights hot, growing companies without being overpowered by the largest retailers in the United States. For a full explanation of the methodology, click here.

When is the list released?

The Hot 25 Retailers list is released annually in early August.

Where can I find previous years’ lists?

Previous Hot 25 Retailers lists can be found here. (Prior to 2021, NRF compiled an annual list of the 100 fastest-growing retailers.)

See additional rankings from NRF’s 2023 Top 50 Global Retailers and Top 100 Retailers lists.

How can I update my company’s information?

To update your company’s information, email

My company is on the list! How can I promote it?

Congratulations! NRF has created a Hot 25 Retailers toolkit that includes social media graphics, sample social media posts and a badge to display on your website. Email for more information and to receive your toolkit.

For additional questions, please contact NRF’s media relations team at