NRF’s annual list of Hot Retailers is a ranking of the nation’s fastest-growing retailers by year-over-year domestic sales growth.
This year, there are a few omissions from last year's list. JD Sports topped the 2025 list and Primark ranked No. 2.
Read more about the Hot 25 Retailers 2025 and view this year's list.
The Hot 25 Retailers list is released annually by NRF and compiled by Kantar, a global marketing, insight and consultancy company.
The Hot 25 Retailers are determined by year-over-year percentage increases in domestic sales. The focus on growth rate highlights hot, growing companies without being overpowered by the largest retailers in the United States. For a full explanation of the methodology, click here.
The Hot 25 Retailers list is released annually in early August.
Previous Hot 25 Retailers lists can be found here. (Prior to 2021, NRF compiled an annual list of the 100 fastest-growing retailers.)
See additional rankings from NRF’s 2025 Top 50 Global Retailers and Top 100 Retailers lists.
To update your company’s information, email connect@on.kantarconsulting.com.
For additional questions, please contact NRF’s media relations team at press@nrf.com.
